Microsoft and Yahoo! Finally Shake Hands

After more than a year of a highly publicized on-again off-again relationship, Microsoft and Yahoo! have finally agreed on a 10-year deal in Internet search and advertising to battle the search engine giant Google.

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Microsoft and Yahoo! Finally Shake Hands

Yahoo! Offers Enhanced Travel Search Results

Yahoo! has added a new travel image refiner to its Image Search feature, providing users with improved destination-focused search results. The new travel refiner offers access into Yahoo!’s “Web of Objects” and enables users to discover locations all over the world with more contextual information about the destination.

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Yahoo! Offers Enhanced Travel Search Results

Fly to the Moon with Google Earth

As the U.S. celebrated the 40th anniversary of humankinds first steps on the Moon, Google announced the launch of a new Google Earth feature that will allow users to experience the same adventure.

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Fly to the Moon with Google Earth

Facebook Celebrates 250 Million Users

Barely three months after the announcement that Facebook reached 200 million users, the social networking site today announced a new milestone of 250 million active users worldwide, according to a post on the company blog by CEO Mark Zuckerberg.

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Facebook Celebrates 250 Million Users

Consumers Say Social Networking Does Not Influence Brand Perception

Although many marketers are counting on social media to drive brand awareness and perception, 96% of employed consumers say that leveraging these tools does almost nothing to alter how they view a brand, according to a new study from WorkPlace Media.

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Consumers Say Social Networking Does Not Influence Brand Perception

Microsoft Solicits Bing Feature Requests

In a continued effort to woo searchers away from its competition, Microsoft has begun to solicit feature requests for its new “decision engine,” Bing. The company recently created a Facebook page where users can post comments about the features they would like to see added.

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Microsoft Solicits Bing Feature Requests

Yahoo! Announces Search Pad

Yahoo! has launched a new Yahoo! Search feature called Search Pad that allows users to gather, organize, save, and share information they find while researching online.

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Yahoo! Announces Search Pad

Marketers Adopt Social Media for Consumer Insight and Internal Collaboration

n a recent survey from the Direct Marketing Association’s (DMA) Social Media Council, in partnership with HeadMix, 60% of DMA members representing nearly 40% of the Fortune 100 said that social networking can influence their company’s brand awareness in a significant way.

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Marketers Adopt Social Media for Consumer Insight and Internal Collaboration

Internet Usage among Children on the Rise

new survey by Nielsen Online highlights the importance of leveraging the online platform for marketing to children. According to Nielsen’s figures, the number of kids online has increased 18% in the past five years, while the total online population grew only 10% in that period.

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Internet Usage among Children on the Rise

Half of Twitter Users Fail to Utilize Service to Full Potential

Although the popular micro-blogging service Twitter has experienced dramatic growth in the number of accounts since last year, 54.9% of users have never tweeted, 55.5% are not following anyone, and 52.7% have no followers, according to a new study from HubSpot.

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Half of Twitter Users Fail to Utilize Service to Full Potential

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