Why Internet Promotion Thrives In A Recession

Why does Internet promotion thrive in a recession? It may not be surprising that it does when one considers that online retailers, such as Amazon.com, were designed to virtually demolish traditional brick and mortar stores. Even such traditional store owners saw how much more money they could make by selling products they could sell online, and they started websites. People from all over the world could buy a product from someone online–even from an individual with a website in Smalltown, U.S.A.

Internet promotion will thrive during the recession, because advertising online is cheaper than other advertising. Online ads can be for as little as one day, and there is no long-term commitment with such advertising. One can even cancel banner ads with only a 72 hour notice–far less than might be required for television ads. Online advertisements provide a great chance for promotion to current customers–which saves money in a recession. Online marketing can be targeted to those interested in your products.

Some Internet experts say Internet promotion thrives in a recession because start up costs for running a business online are minimal. A person can keep his day job while operating a business online in his spare time. Even though there have been changes in the economy, people still buy products, so people have the chance to make money during this recession–if they sell the right products. At all times, but especially in a recession, people want bargains, and if you can offer them, you can make big money.

Google celebrates five years of IPO

On August 14, 2004, Google went public on NASDAQ with an initial offering of $85 a share. And as Paul R. La Monica on CNN Money points out, if you were able to get in on this initial IPO offering, you are probably a very happy person today. That’s because today the stock trades at about $445 a share, a 420 percent gain during a time period when the NASDAQ has only gone up eight percent.

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Google celebrates five years of IPO

Google Users More Active and Devoted than Microsoft/Yahoo Users

Google users are more loyal and conduct more searches than Yahoo! and Microsoft searchers combined, according to new data from ComScore. Although the new duo experienced a combined search penetration of 73 percent, Google continues to remain on top with 84 percent of the overall search market.

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Google Users More Active and Devoted than Microsoft/Yahoo Users

Event ticket search engine FanSnap announces additional $5 million in funding

FanSnap, a search engine for fans looking to purchase tickets to sporting events, concerts and other live events, announced last week that it has secured a $5 million round of funding from Highland Capital Partners, whose general partner Richard de Silva will receive a seat on the FanSnap board of directors.

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Event ticket search engine FanSnap announces additional $5 million in funding

iGoogle Boasts New Social Gadgets

Google has introduced new social features for its customizable homepage iGoogle. People currently use iGoogle to check email, track the news, watch videos, and chat with friends.

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iGoogle Boasts New Social Gadgets

Generating Backlinks With Quality Content

In order to generate backlinks, you need to direct your energy towards creating high quality content that serves as the basis of your online business. High quality content should be compelling and insightful enough that your readers not only respect your authority on the subject, but also pass on the word about your site to others. Often this means having a web site with distinguishing and remarkable design, humor, insight or controversy. Your content should be specific and targeted, addressing your audience’s specific needs using the language they want to hear. The content on your site should always be dynamic. Fresh additions show your readers that you are both relevant and progressive, and keeps them coming back to your site for more as their trust in your web site grows. With high quality content, your loyal readers will begin generating backlinks for you, without you having to do the tedious and unrelenting work yourself.

When your readers feel your content is high quality and relevant, they will bookmark it, blog about it, bring it up on forums, comment on it and share it through the various social networking sites. These organic backlinks have a have a great deal of weight in terms of search engine rankings and are also viewed as highly credible to the potential future readers who see them. These backlinks bring in targeted traffic that in turn generates more backlinks to your site. By creating quality content that people want to see, backlinks will simply be generated for you.

Google raises the curtain on new Caffeine project

As a potential response to Microsoft Bing, Google announced on Tuesday its new Caffeine project, which is designed to index pages faster – a possible step to real-time searching on par with Twitter – along with better ways to search for social media content and placing such information higher in future search results.

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Google raises the curtain on new Caffeine project

Yahoo! Deals Offers Online Bargains and Rewards

Yahoo! has launched a revamped version of Yahoo! Deals (http://deals.yahoo.com)– its online source for coupons and bargains. The new website offers daily deals, online coupons, grocery coupons, local coupons, store circulators and exclusive deals. The new site also features social and community articles as well as video shorts on how to save money.

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Yahoo! Deals Offers Online Bargains and Rewards

Google launches "Prices from the Page" to help with price comparison shipping

If you are comparison shopping on Google, you might notice a new feature when you receive your results. As the blog “Google Operating System” notes, the site has now integrated prices from different online shopping sites into their results fields.

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Google launches "Prices from the Page" to help with price comparison shipping

Twitter Down For A Few Hours After DDoS Attack

The recent denial of service attacks on the popular micro blog website Twitter served as a reminder that we should not fully rely on a single service for everything we do online. These malicious attacks make websites unavailable for customers by sending millions of requests one after the other, so the service will stop being responsive and thus, as in the case of Twitter, become unavailable.

You would think that a popular website like twitter would have the means to prevent such attacks. But due to Twitters’ explosive growth and developing infrastructure, there was nothing that could be done immediately.

Facebook and other social websites were affected by the attacks on Twitter because some applications are run through these social networks. It’s still unclear the source of the problem and the Twitter administration claims to be working to find out exactly what happened so it’ll never take place again but some experts say that in situations like this, financial motives are always behind the attackers’ main reasons. The motive being monetary or not, the realization is that websites we use and rely on so much everday, can someday just be rendered inoperative from a single attack.

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