Google Reveals Fast Flip for Online Newspapers and Magazines

Google announced today the launch of Fast Flip, a new reading experience that allows users to browse sequentially through online news, headlines and feeds from individual top publishers. Unlike typical online articles that can take up to 10 seconds to load, Fast Flip allows readers to browse content seamlessly much like flipping through a physical magazine or newspaper.

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Google Reveals Fast Flip for Online Newspapers and Magazines

Internet Marketing–Various Online Business Models

There has been a lot of buzz about how the internet is changing business models and revolutionizing the way people do business. However, most internet business models are based on traditional business models, which incidentally are the same models that have stood the sands of time and still continue to flourish. It is also important to mention that internet access and penetration along with improvements in technology has given rise to a few unique internet based business models too.

Affiliate programs are one such business model that thrives on the internet. Affiliates are other individuals who agree to sell another organization’s product for a predetermined commission percentage or a reduced rate. The sheer volume of affiliates that are available across the internet has allowed organizations to easily and effectively distribute their product at a very low cost. Content based advertising is another huge revenue generating business model. Companies like Google, Yahoo and Facebook have embraced content based advertisements, which would not be possible in the offline world. With the increased popularity of Web 2.0 community based selling and auctions have made companies like Amazon.com and eBay.com worth billions of dollars. One business model that used the internet at its core is that of budget airlines. Without current levels of internet penetration, the airlines would never have been able to sell their tickets at the prices they do and cut costs to such an extent that they can make profits. Hotel reservation sites’ business models, based on commissions or net rates is also another example of using the internet to create a business model that makes vacations affordable to everyone.

New Collective Online Archive Tells Story of 9/11

In an effort to preserve the memories of 9/11, Google has announced the launch of Make History, an interactive website created by the National September 11th Memorial and Museum in collaboration with Google and design firm Local Projects. The new website is a participatory archive that allows people to share their experiences by uploading photos, video or written accounts of 9/11 and its aftermath.

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New Collective Online Archive Tells Story of 9/11

IBM partners with EU group on new search engine technology

The Wall Street Journal reports that IBM has partnered with a group from the European Union to tackle a major problem with search engines: how to handle the increasingly large amount of mixed media that is part of the Internet.

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IBM partners with EU group on new search engine technology

Website Promotion – Know the Basics

Once you have developed your website you need to tell everyone that it is available. If you do just the basics right, you should see traffic starting to flow to your website within a matter of days. Here is how to do it.

Search engine submissions – make sure your website is search engine optimized. Add meta tags, meta and title tags and make sure that the web page is in order. Submit your page at as many search engines including Google, Yahoo, Bing and Alta Vista. These search engines will crawl your page, but that could take weeks. Therefore it’s better to submit it manually to see results faster. Here is a good search engine submission company.

Submit to Directories – Submitting your website to directories like Yahoo, Looksmart and AOL means that users of these directories can easily find your website under a specific category. Being listed in a directory also helps with link popularity. Follow the guidelines for submission by the directory owner as your site will be reviewed by humans and will be accepted or rejected based on specific criteria.

Build Link Popularity – Building link popularity is important for search engines to find your site and rank it and for people to navigate to your website. Having a blog means you can link to others while writing and they will most probably link back. Post comments on related stories on other blogs and articles thus creating a link back to your website. A good way to tell how powerful your link popularity is, is to check your Google PageRank. You can read here how Google Pagerank works.

Advertising – once you have used up all the free resources, you can use online advertising to promote your site further. Google, Yahoo and Facebook are great places to start.

Study Reveals Online Video Consumption

Online video has fundamentally shifted the concept of “prime time” to “all the time,” according to a new study conducted by OVEC, a variety of media companies including Yahoo! and Warner Bros.

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Study Reveals Online Video Consumption

Google patents design of home page

After five years of efforts, Google has finally secured a patent for its home page. While this might seem like a trivial matter, the broad nature of the patent means that it could have some interesting consequences for other search engines competing with Google now and in the future.

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Google patents design of home page

7 Tips For Attending Internet Marketing Events

Here are a few tips that you can use the next time you attend a internet marketing conference, workshop or course.

1. Choosing an event – it is vital to choose an event that suits your purpose. There are many workshops and courses available for internet marketers, so pick your course carefully by looking at what you want to gain at the end of the event.

2. Attitude – Prepare yourself to extract as much information as possible at the event you’re attending. Remember having the right attitude influences the results you get.

3. Focus on the outcome – Instead of focusing on how much work you have to do, focus on how the conference or workshop will help you. Focusing on the outcome will help you to learn what you need to know and skip the bits that aren’t important.

4. Be prepared – Although some conferences and workshops provide stationary and other items, bring your own. Using different colored pens when taking notes and can aid in deciphering your notes after the conference.

5. Food – Its important to have a good breakfast before attending the event. Generally internet marketing events include a lot of information and is usually a long day. It is also recommended that you pack a small bag of snacks and take your own bottle of water – just in case.

6. Taking notes – If the conference organizers don’t provide you with a printed set of the slides discussed, you should write down it’s content. Most organizers will provide you with a link to the presentation for download, therefore it’s more important to right down your own thoughts and action plans while comprehending the content of the slides.

7. Networking – Just like in traditional marketing networking is an important aspect of internet marketing. Therefore take the opportunity of being in the same room with a hoard of like-minded individuals and make friends.

Google Domestic Trends: tracking economic activity

Google has announced the launch of Google Domestic Trends on Google Finance, a new tool that tracks Google search traffic across specific sectors of the economy. Users can now use one of 23 indexes to track major economic industries such as advertising and marketing, auto financing and retail trade.

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Google Domestic Trends: tracking economic activity

Bing leads Google in successful Canadian Web searches

Although Google is still the dominant force in Web searches in the United States and worldwide, Microsoft Bing is making strides to cut into its market share.

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Bing leads Google in successful Canadian Web searches

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