Google loses domain name case

In a break from tradition, Google has lost a case it filed against a Canadian company using the domain name Groovle.com, which the Mountain View giant claimed was too similar to its own brand. The National Arbitration Forum rejected Google’s request that the domain name be handed over to their company, with the three judges deciding that the name was not similar enough to lead to confusion

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Google loses domain name case

Facebook is most visited website this Christmas

Facebook has overtaken Google as the most visited website on Christmas Day in the United States, as more users logged on to send season’s greetings, share photos, arrange social events and exchange virtual gifts. The social networking site placed second to Google last Christmas, but this year an ever increasing number of users has seen Facebook succeed in trumping the Mountain View giant and taking pole position as the most visited website on the big day.

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Facebook is most visited website this Christmas

Augmented reality set to boom in 2010

Science fiction is coming ever closer to reality, as analysts are predicting that augmented reality (AR) technology for smartphones will experience significant growth in the coming year. AR software allows users to overlay real-time data from the internet and from location-based applications onto a view of the physical world. Juniper Research is predicting that the AR sector will explode in the next five years to generate incomes of $732 million (

Twitter ends 2009 in profit

Twitter will end 2009 in profit, as the social networking startup reportedly generated around $25 million (

Keyword Generator Tool - Essential to Successful Internet Marketing

Keywords are essential for a website to succeed. They ensure that you stay in the top ranks of search engine results. Coming up with keywords, however, is not an easy task.

Back in the day, people sat and thought of keywords and that was good enough to keep you going. Then came the advent of the Keyword Generator Tool, which made everyone’s live easier and complicated at the same time. Easier, because it generated keywords for you and complicated because everyone used it and picked out more or less the same keywords.

Now, using free keyword generation tools is fine, initially. This is because as a startup you will be strapped for cash, and anything free will be of quite good use. However, as you go on it becomes essential to procure a powerful keyword generator tool. Quite simply, if you want to play with the big boys you have to have big toys. For example, cross testing and informing you about how many other competitors have similar keywords is something free tools do not do.

You need a tool that will get you to the first page of a search every time. This is essential if you are to generate leads, and leads are what eventually turn into sales. Another advantage of purchasing a tool is that a leading internet marketer will train you and show you how to get results. Of course, all of this is useless if you do not have a proper grounding in SEO. So brush up your SEO skills and get a good Keyword Generator Tool, and watch those sales grow.

How to Convert Internet Marketing Leads Into Sales

If you have done your groundwork properly and persevered, there is a high probability that you are seeing a lot of leads turning up. But what might be puzzling at this point is that the leads are not really turning into sales. If you are facing this problem you could try the following three tips to rectify it.

Sales copy - Generally, you have about five seconds or thereabouts to grab the interest of the prospective customer. Forget all the flowery nonsense you want to put up, just get to the point. Your customer basically wants to know only three things: What are you offering? What can it do for me? How do I get it? Think about it, and it makes sense. You have done all the hard work to get the customer to that page where you want to make the sale, so why delay them? This means that the copy on the page has to be clear, concise, and compelling to the customer.

Clear message - Do not, for whatever reason, dilute your message with other offers that you might have. You must sell only the product that is supposed to appear on THAT page. If you do not do this, you can end up annoying the customer in two ways:

1. One too many products appear on the page and confuse the customer.

2. A different product appears. For example, the advertising promotes growing exotic orchids, and the landing page shows roses.

Offer - This may be the hardest pill to swallow. If you have got the previous tips right, and the leads and traffic are flowing in you should be making sales, right? In most cases the answer would be “yes”. But if you said “no”, then you must review your product. Take a look at it from the customer’s perspective. Is this something that they would want to buy? Is there really a market for it? Etc.

Try following these, tips and you will soon be able to convert those leads into some decent sales.

Ready to iTune in: Apple to transform TV?

Apple is reportedly in talks with content providers, such as CBS and Disney, in order to establish a new, subscription-based TV service, according to The Wall Street Journal. The California-based company has spent much of the past decade expanding its reach from simply producing computers and interfaces to the multifaceted tech empire it is today.

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Ready to iTune in: Apple to transform TV?

Popular listings site Yelp-ing over abandoned Google deal

After a short courtship between Google and Yelp, a site aiding users to find local businesses by municipality, both parties have walked away from the bargaining table.

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Popular listings site Yelp-ing over abandoned Google deal

Software vender’s chart shows disturbing search trends from children

Security and parental control software maker Norton has published a list of top searches in 2009 for children under 18, under 12 and under 7.

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Software vender’s chart shows disturbing search trends from children

Internal security breach responsible for Twitter hack

Micro-blogging site Twitter restored service at 0700 GMT Saturday after a hack resulted in 80 per cent of users being redirected outside of their intended URLs for just over an hour.

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Internal security breach responsible for Twitter hack

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