Baidu Wins Copyright Infringement Case in China

According to The Hollywood Reporter, leading Chinese search engine Baidu has won a court case against the three major music labels over allegations that it was linking to illegal search engine sites. A court in Bejing ruled in favor of Baidu and the portal site Sohu.com and its Sogou search engine, finding that they were not in violation of the country’s copyright laws by linking to sites that hosted illegally downloaded media files or to the files themselves.

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Baidu Wins Copyright Infringement Case in China

Google Chrome Now Offers Extensions and Bookmark Sync

Google yesterday announced a new stable version of Google Chrome for Windows, which includes two popular features: extensions and bookmark sync.

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Google Chrome Now Offers Extensions and Bookmark Sync

Factery Labs Officially Launches, Needs Work

According to TechCrunch.com, Factery Labs has officially launched its new search engine service today, designed to give consumers the ability to glean the important factual information out of online news articles and other content. Billing itself as a “fact search engine,” Factery Labs aims to allow people to get the most relevant facts and other verifiable information from their search queries.

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Factery Labs Officially Launches, Needs Work

Google Displays Strong 4th Quarter Profit

Despite the global recession, Google reported revenues of $6.67 billion in the fourth quarter of 2009, accounting for a 17 percent increase over fourth quarter last year. Google’s traffic acquisition costs totaled $1.72 billion, representing 27 percent of advertising revenues.

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Google Displays Strong 4th Quarter Profit

Apple Mulling Mobile Search Switch to Microsoft Bing

Business makes strange bedfellows, as evidenced by yesterday’s report by BusinessWeek that Apple is mulling over a partnership with longtime rival Microsoft to make its Bing search engine the default option on iPhones. The possibility of this move highlights the growing tension between Apple and Google — especially as Google has begun moving into the mobile phone market as a direct competitor of the iPhone.

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Apple Mulling Mobile Search Switch to Microsoft Bing

How to Use Twitter as a Marketing Tool

Twitter has had a meteoric rise to popularity mainly due its nature of being a clever blend of blog and chat. Sharing links, exchanging ideas and generally keeping in touch without needing to reply immediately are key points that have contributed to its success. Due of its popularity, Twitter has turned into an excellent tool for online marketing.

Twitter works in a very simple way: either you follow someone or someone follows you or both. The people who follow you see everything you have to say and conversely you see everything that everyone you are following says. This ability to broadcast to your followers ensures that you can reach a specific target market.

So how do you pick people to follow and get them to follow you? Simply use the “find people” at the top of your Twitter account to find those who have an interest in your niche. For example, if you sell tomatoes, then you search with keywords that are relevant to tomatoes. From the resulting search, pick a couple of accounts with large amounts of followers to be base accounts. Then just proceed to following the people who are following those accounts. You will find that you will get several followers by just doing this.

As with any good method, if you abuse it you will lose it. Using Twitter is about building up your reputation. Therefore, you should avoid spamming and limit your promotional messages to a maximum of one in three Tweets. This will ensure that you do not portray yourself as a door-to-door sales man desperately pushing his products down people’s throats.

comScore Reveals December Search Numbers

Americans conducted 14.7 billion core searches in December 2009, with Google Sites accounting for 65.7 percent market share, up 0.1 percent from last month, according to comScore. Yahoo! Sites accounted for 17.3 percent of the market, a slight drop from 17.5 percent last month, while Microsoft Sites received 10.7 percent, up 0.4 percentage points versus November.

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comScore Reveals December Search Numbers

Social Media Marketing and Its Importance

The rapid growth that Social Media has experienced in the last few years has brought about many changes in online social structures. The exchange of opinions, constant discussions and a constant “plugged-in” presence ensures a well-informed and well-connected global audience. This represents an excellent opportunity for online businesses to take advantage of in order to promote their products.

Facebook is great example of how a business or individual can promote themselves or their product. All they have to do is create a fan page and from there on provide interesting content which keeps the fans returning and the fan base growing. Once there is enough of a fan base, messages can slowly start taking the form of propaganda that directs them to the website. This way highly targeted traffic can be sent to their website, which naturally means an increase in conversions.

Social media marketing can provide a website with primary and secondary traffic. Direct traffic as a result of social media marketing is defined as primary traffic and referral traffic resulting from primary traffic which contains links to the website is known as secondary traffic. Being popular on social media sites can also result in receiving a large amount of high quality links which in turn result in better search engine rankings.

The advantages to using social media to promote products are still not realized by many. This is either due to ignorance about the subject as a whole or ignorance on how to go about doing it. But those who do know are currently reaping the benefits of a low cost marketing method that is putting a lot of products and companies on the online map.

New comScore Numbers Show Little Change in Search Engine Popularity

Microsoft continued to make incremental progress in the search engine competition in December 2009, according to the latest numbers released by analyst firm comScore. However, Google continued to assert its role as the alpha dog in search engines, accounting for 65.7 percent of all of the 14.7 billion searches conducted by Americans during the month. This marked an increase of 0.1 percent of market share over the previous month.

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New comScore Numbers Show Little Change in Search Engine Popularity

Microsoft Revamps Bing Health Search

Microsoft announced Tuesday that its enhanced Bing Health Search experience is now live, with access to more content from new partners and new features such as instant answers with relevant data.

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Microsoft Revamps Bing Health Search

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