Advertising

How To Get People To “Like” Your Facebook Pages

This is a new age of blooming technology and internet networking. Everyone seems to stay connected to the web world more than ever. People are connected at school, work, and anywhere and everywhere. You can tweet, update statuses, and upload photos either from the computer or straight from your phone. This makes staying connected so much more fun and convenient. If you ever wanted to have your business get free advertising then this is the best time in history since you have so many non-stop social networking sites that can assist you. It has now made marketing even more personable than before which is a great marketing tool. The key is to be active in the online world and to constantly promote and market the service or product you are selling. Even though you still will need to promote offline too do not think that internet marketing is easier

Go here to read the rest:
How To Get People To “Like” Your Facebook Pages

Television Advertising For Every Business?

Google’s TV Ad deal with Dish Network may have opened the door to advertisers that may have thought television was beyond their budgets. Late night TV placement has generally been fairly reasonable for accessing local markets but now Google brings major hits like “Mad Men,” “Real Housewives,” and “Rubicon” into play. Read David Goetzi’s post in MediaDailyNews, ‘Google TV Ads Pay Off For Summer Hits’ at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132747&nid=117019. Traditionally television advertisements are expensive to produce and even more expensive to run, but with new technologies and smaller boutique video firms, production costs have dropped substantially. It remains to be seen if Google’s auction system actually brings the cost down or if prices will quickly escalate beyond the reach of non-traditional TV advertisers. To my mind television networks better get their acts together and get their heads out of the clouds if they want to stall the inevitable migration of audiences to YouTube video programming on large screen TVs attached to a Play Station-like device and Internet connection. So why aren’t more businesses having branded entertainment content programming created to promote their businesses

Original post: 
Television Advertising For Every Business?

Survey says British web users won’t pay for online content

Possibly sparked by the Times’ recent switchover to a pay-to-play format, a new survey has been conducted among 5,627 web users from 22 countries over their willingness to pony up a little cash for digital content. While results varied from country to country, the survey showed that web users in Great Britain were one of the groups least willing to shell out sterling to access content, with 81 per cent saying they would rather go to another, free site for their needs. The mean average of internet users polled who would pay for frequently accessed content registered at 43 per cent, with the Asia-Pacific region representing the high-water mark at 59 per cent. UK users, however, prefer their content free, with 75 per cent of those polled preferring content to be funded by advertising, and 48 per cent indicating they would allow their personal details to be tracked. “UK consumers still haven’t come around to the idea of paying for digital content and are clear that they will move to other sites if pay walls are put up,” said Tudor Aw, head of technology at KPMG Europe. “Although consumers are resistant to paying for content, they are becoming more accepting of viewing advertising and for their profile information to be tracked,” he said. “This continues a trend we have seen in previous years and again acts as a pointer as to whether a pay or ad-funded model will eventually succeed.” The study revealed that 74 per cent of UK users would gladly receive advertisements on their computer for free content, and 56 per cent also approve of the practice on mobile phones. Digg | delicious | Reddit | Google | Twitter | Sphinn | StumbleUpon | YahooBuzz | Facebook | Mixx | Contact bigmouthmedia

See original here:
Survey says British web users won’t pay for online content

What’s Wrong With Web Advertising

Two interesting articles crossed my desk this morning, articles that everyone interested in getting the most out of their marketing should read. The first was published in Media Post’s Media Creativity written by Ari Rosenberg, called “The Problem With Online Ad Creative No One Wants To Hear.” Rosenberg states “The Web is overwhelmingly experienced in silence…” a problem we’ve been talking about for years. I would add that the problem is not just a silent Web, it’s a Web where audio is miss used and abused by advertisers who don’t understand how to use sound design and music to motivate audience action. You can read the article at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132001&lfe=1. The second item that should appeal to all those who pray to the god of media measurement; Abe Sauer writes “Media Too Quick To Label Old Spice Man a Failure.” Read the article in brandchannel at http://www.brandchannel.com/home/post/2010/07/23/Media-Quick-To-Label-OLd-Spice-A-Failure.aspx. In a nutshell the article uses the now famous Old Spice campaign to explain what we all know but just can’t accept and that is, there are “lies, damned lies, and statistics.” So think twice the next time your video producer tells you he’s going to just slap on some royalty free music instead of creating a signature soundscape, or when you make a marketing campaign decision based on statistics and analytics that you really don’t fully understand. Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246

Original post: 
What’s Wrong With Web Advertising

Behind the Times: Murdoch’s Paywall?

A recent article in The Guardian newspaper claims that Rupert Murdoch’s online version of the Times is losing “almost 90% of [its] online readership”. Transposing business models of print media into online deserves an unrighteous kick in the pants In general, websites are support mechanisms for bricks-and-mortar companies and the attempt to elevate and transpose these business models to online, as many have argued in the past, is ignorant and bordering on the insane. Does Murdoch not realise that the newsstand of the new media model is Google; and why has he thought it wise to remove all his publications from it? In addition, the media industry has not seen fit to take account of a report by Peter Horrocks of the BBC that news corporations need to specialise. What is the point of putting your news behind a paywall when your competition is reporting the same news that doesn’t

Excerpt from: 
Behind the Times: Murdoch’s Paywall?

Behind the Times: Murdoch’s Paywall?

A recent article in The Guardian newspaper claims that Rupert Murdoch’s online version of the Times is losing “almost 90% of [its] online readership”. Transposing business models of print media into online deserves an unrighteous kick in the pants In general, websites are support mechanisms for bricks-and-mortar companies and the attempt to elevate and transpose these business models to online, as many have argued in the past, is ignorant and bordering on the insane. Does Murdoch not realise that the newsstand of the new media model is Google; and why has he thought it wise to remove all his publications from it? In addition, the media industry has not seen fit to take account of a report by Peter Horrocks of the BBC that news corporations need to specialise. What is the point of putting your news behind a paywall when your competition is reporting the same news that doesn’t? Google, Twitter and Facebook demand that online dissemination is open and searchable

Here is the original post:
Behind the Times: Murdoch’s Paywall?

Behind the Times: Murdoch’s Paywall?

A recent article in The Guardian newspaper claims that Rupert Murdoch’s online version of the Times is losing “almost 90% of [its] online readership”. Transposing business models of print media into online deserves an unrighteous kick in the pants In general, websites are support mechanisms for bricks-and-mortar companies and the attempt to elevate and transpose these business models to online, as many have argued in the past, is ignorant and bordering on the insane. Does Murdoch not realise that the newsstand of the new media model is Google; and why has he thought it wise to remove all his publications from it? In addition, the media industry has not seen fit to take account of a report by Peter Horrocks of the BBC that news corporations need to specialise. What is the point of putting your news behind a paywall when your competition is reporting the same news that doesn’t? Google, Twitter and Facebook demand that online dissemination is open and searchable.

Read the original here:
Behind the Times: Murdoch’s Paywall?

Vegas in your Pocket: Real money casino games now available on iPhone

Probability, a Calgary based mobile gaming company has released the first iPhone app allowing players to gamble with real money on their iPhone and iPhone Touch. Players who download the LadyLucks.co.uk casino app can now play blackjack, roulette or slots for real money with the help of an app on their iPhone or iPod touch. Although not an ‘official’ app, it works by directing mobile users to download the software onto their handsets so they can then play through their browser. They then have the option to add the page to the home screen of their iPhone, much like a regular app. The reason it is not a fully fledged app is that gambling games are currently unavailable through the official Apple App Store. Probability are instead choosing to market their app through AdMob - one of the biggest mobile advertising networks. This is an interesting move that could pave the way for other competitors in the gambling sector to market their apps without having to wait for approval from Apple

View original here:
Vegas in your Pocket: Real money casino games now available on iPhone

Vegas in your Pocket: Real money casino games now available on iPhone

Probability, a Calgary based mobile gaming company has released the first iPhone app allowing players to gamble with real money on their iPhone and iPhone Touch. Players who download the LadyLucks.co.uk casino app can now play blackjack, roulette or slots for real money with the help of an app on their iPhone or iPod touch. Although not an ‘official’ app, it works by directing mobile users to download the software onto their handsets so they can then play through their browser. They then have the option to add the page to the home screen of their iPhone, much like a regular app. The reason it is not a fully fledged app is that gambling games are currently unavailable through the official Apple App Store. Probability are instead choosing to market their app through AdMob - one of the biggest mobile advertising networks. This is an interesting move that could pave the way for other competitors in the gambling sector to market their apps without having to wait for approval from Apple. So, what does the introduction of a casino app for mobile devices tell us about the increase in mobile internet usage and the future of the gambling industry?

Excerpt from:
Vegas in your Pocket: Real money casino games now available on iPhone

Vegas in your Pocket: Real money casino games now available on iPhone

Probability, a Calgary based mobile gaming company has released the first iPhone app allowing players to gamble with real money on their iPhone and iPhone Touch. Players who download the LadyLucks.co.uk casino app can now play blackjack, roulette or slots for real money with the help of an app on their iPhone or iPod touch. Although not an ‘official’ app, it works by directing mobile users to download the software onto their handsets so they can then play through their browser. They then have the option to add the page to the home screen of their iPhone, much like a regular app. The reason it is not a fully fledged app is that gambling games are currently unavailable through the official Apple App Store. Probability are instead choosing to market their app through AdMob - one of the biggest mobile advertising networks. This is an interesting move that could pave the way for other competitors in the gambling sector to market their apps without having to wait for approval from Apple. So, what does the introduction of a casino app for mobile devices tell us about the increase in mobile internet usage and the future of the gambling industry? Technology The new iPhone 4 brought retina display and multitasking technology to its handset, making the device an increasingly suitable platform for casino gameplay.

See more here:
Vegas in your Pocket: Real money casino games now available on iPhone

Next Page »