Entertainment

Online Brand Management – 5 Benefits of Viral Videos

Viral video is simultaneously the most entertaining and the most infuriating element of online marketing. Let’s clear the air quickly: No one can promise you a viral video success. Ever. Viral videos succeed because the audience likes them and spreads them on to other people. If the audience doesn’t get it, the video doesn’t go viral, and there is nothing that can guarantee the response you want. That said, there is every reason to continue developing video content with the aim of going viral. In terms of investment-to-value ratio, viral videos remain some of the most economical efforts a brand can put out for itself. If even one video you produce hits the entertainment nerve and goes viral, you’ve done your brand a world of good. Let us consider the success of one particular viral series to see some of the benefits available from this branding tactic.

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Online Brand Management – 5 Benefits of Viral Videos

Computer Support Tips For Silver Surfers

As much as we like to think that we know all that we need about the computers that we use everyday, the new operating systems, software and even hardware can cause unforeseen problems for people and even companies that rely heavily on their computers for work and entertainment. Like a lot of other things on the Internet, computers have come a long way and the need for computer support services that deal with hardware issues is not as in demand as it once was. Today’s issues tend to be more software centric rather than hardware although it’s good to have an expert on your side that can deal with all the issues that you might face. Whilst youngsters who have been bought up with computers generally have a very firm foundation of knowledge about operating systems and other computer programs the older generations (or silver surfers as they are affectionately known) often just want to switch on their Pc and do what they need to do, so if they hit a snag it can prove difficult for them. Computer companies are not all about hardware repairs and some even specialize in computer help and computer skills for silver surfers so if this is you you’ll want to make sure that the local expert you look to has several core service offering including: => Great customer service

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Computer Support Tips For Silver Surfers

Building Brand Identity: How Wikipedia Defines Branding Success

It is instructive and inspiring to take a look at the people who have succeeded in your field. Whether it’s an attempt to learn from their mistakes and victories or just a pause to reflect on the admirable accomplishments of another, studying the work of those who’ve set the benchmark can inspire reflection and spur us on to greater heights. The world of branding success stories is one of the most fickle, given the rise of the web. Every day, there is more new information generated and discarded than has existed for most of human history. Trends and fads come and go with ever-increasing speed, and things considered hilarious and exciting baffle people just a few months later. Then there are successes that fundamentally change the way the world sees things. They become so ingrained that everyone wonders where they’d been the whole time. Wikipedia There is not enough good in the world to say about the Wiki project. Those who would criticize it for lacking accuracy and scholarly rigor have totally missed the point

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Building Brand Identity: How Wikipedia Defines Branding Success

Blogging – How Often do I Post?

Many bloggers, especially new bloggers wonder how often they should post on their blog. Do they post at a furious pace until their fingers bleed? Do they post only when the spirit moves them? The answer is somewhere in between. Bloggers need to have a general idea of how often they plan to post.

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Blogging – How Often do I Post?

Do Trademarks Always Trump Domain Names? Not always.

Online start-ups are faced with the daunting task of selecting a domain name that will withstand legal challenges. There’s a general belief among online start-ups that a trademark owner will always trump a domain name registrant with the same or confusingly similar domain name. That’s not always the result… as two recent 2010 UDRP decisions point out. The UDRP What is the UDRP, and why is it important? The UDRP acronym stands for the Uniform Domain Name Dispute Resolution Policy. The UDRP is a set of procedures and rules that are supposed to help determine who should prevail in a dispute over domain name ownership. The UDRP is important because it provides a faster and cheaper way to resolve a domain name dispute than a full-blown lawsuit in a court of law. Instead of litigation, it’s an administrative proceeding where the contestants present written arguments to a panelist-arbitrator who issues a binding decision. In-person hearings (including hearings by teleconference, video conference, and web conference) are permitted only in exceptional cases, and are therefore rare.

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Do Trademarks Always Trump Domain Names? Not always.

Do Trademarks Always Trump Domain Names? Not always.

Online start-ups are faced with the daunting task of selecting a domain name that will withstand legal challenges. There’s a general belief among online start-ups that a trademark owner will always trump a domain name registrant with the same or confusingly similar domain name. That’s not always the result… as two recent 2010 UDRP decisions point out. The UDRP What is the UDRP, and why is it important?

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Do Trademarks Always Trump Domain Names? Not always.

While You Were Social Networking…

While you were social networking, Facebooking, and Twittering the most influential market demographic has moved on to the new Web. Call it Web 4.0 or whatever you like; the new Web is video-based. And we’re not talking about the homemade efforts you cranked out on your camcorder and laptop; we’re talking professional video. Yes, Martha, the bar has been raised, and if you want to compete you better get your act together. I’ve been preaching this sermon for years but it finally looks like the rest of the Web marketplace has finally caught up. If you don’t believe me, read Erick Hachenburg’s post ” Today’s Entertainment Drivers Are Watching Online Video” in MediaPost’s Blog ‘Online Video Insider” (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133670&lfe=1). Hachenburg writes: ” We are in the midst of a fundamental shift in which everything we know about content sites is changing. Just as television rose to rapid dominance in the traditional media world, online video is now rising to dominance in the digital media world

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While You Were Social Networking…

Television Advertising For Every Business?

Google’s TV Ad deal with Dish Network may have opened the door to advertisers that may have thought television was beyond their budgets. Late night TV placement has generally been fairly reasonable for accessing local markets but now Google brings major hits like “Mad Men,” “Real Housewives,” and “Rubicon” into play. Read David Goetzi’s post in MediaDailyNews, ‘Google TV Ads Pay Off For Summer Hits’ at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132747&nid=117019. Traditionally television advertisements are expensive to produce and even more expensive to run, but with new technologies and smaller boutique video firms, production costs have dropped substantially. It remains to be seen if Google’s auction system actually brings the cost down or if prices will quickly escalate beyond the reach of non-traditional TV advertisers. To my mind television networks better get their acts together and get their heads out of the clouds if they want to stall the inevitable migration of audiences to YouTube video programming on large screen TVs attached to a Play Station-like device and Internet connection. So why aren’t more businesses having branded entertainment content programming created to promote their businesses

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Television Advertising For Every Business?

Branded Video Entertainment – The Gum Wars Heat Up

It looks like branded video entertainment is the marketing battlefield for companies looking to engage their audiences. The recent success of Orbit Gum’s branded video entertainment campaign promoting their brand of chewing gum seems to have sparked some interest from other brands. It didn’t take long for the people at Dentyne to come up with a clever branded video of their own. This one combines a couple of geeks with a rap musical score in a very effective branded video campaign. Check out the video for yourself at http://www.youtube.com/watch?v=7ov1DDjHt8c&feature=player_embedded#!. We told you branded video entertainment was the perfect Web marketing vehicle.

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Branded Video Entertainment – The Gum Wars Heat Up

Branded Video Entertainment – The Gum Wars Heat Up

It looks like branded video entertainment is the marketing battlefield for companies looking to engage their audiences. The recent success of Orbit Gum’s branded video entertainment campaign promoting their brand of chewing gum seems to have sparked some interest from other brands. It didn’t take long for the people at Dentyne to come up with a clever branded video of their own. This one combines a couple of geeks with a rap musical score in a very effective branded video campaign. Check out the video for yourself at http://www.youtube.com/watch?v=7ov1DDjHt8c&feature=player_embedded#!. We told you branded video entertainment was the perfect Web marketing vehicle. It’s here and it’s clear that it is what Web viewers want and what they will accept as a new form of Web advertising. Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites.

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Branded Video Entertainment – The Gum Wars Heat Up

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