Pets

Mouse movements may influence Google search rankings

Google’s extensive arsenal of ranking factors used to determine a website’s position in search results has broadened even further, with the granting of a new patent that accounts for the position of a user’s mouse cursor on the screen - even without any clicks. This innovative ’system and method for modulating search relevancy using pointer activity monitoring’ was assigned to Google on Tuesday and credited to Taher H Haveliwala. It allows the search engine to collect information about where users hover mouse pointers when viewing search results and advertisements, and when using Google’s OneBox music service . Writing for SEO by the Sea, Bill Slawski explained that such information may be more useful to Google when determining page rank than relying on click-through rates (CTR), partly because some search results alone will already provide all the information searchers are looking for without them needing to advance to the page - particularly with Rich Snippets and Google’s inclusion of site hierarchies in search results . While the behavioural science underlying this new development is far from clear-cut, the search giant has certainly done its homework when it comes to analysing browsing habits. Google explained: “A typical user’s behavior [sic] is to move the mouse pointer (or any other pointing indicator) over or near a target informational item, keep the mouse pointer there for a period of time while the user reads the item’s information (e.g., title and snippet), and then click through the underlying link or move to another item. “Sometimes, a user may review multiple informational items responsive to a search query, moving a pointer over or near each of the informational items that the user reviews. These various pointer activities can provide another way to evaluate the user’s feedback with respect to a particular informational item.” Google is making a number of assumptions that may not hold true with all users - with actions such as a longer hover over a search result being indicative of either sustained interest or perhaps confusion over its meaning. However, it remains to be seen how seriously webmasters will need to take into account this additional factor when bumping their pages through the rankings of Google’s untouchable search engine

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Mouse movements may influence Google search rankings

Why Adopt Social Media Marketing

Blogging, tweeting, friending. Odd sounding verbs, these. Not sure you’ll find them in the “verb” category in the dictionary ~ at least not yet. Give them time.

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Why Adopt Social Media Marketing

Google Squared bounds ahead on its one-year anniversary

Launched 12 May 2009, Google Squared, currently still in beta , has had several of its features injected into the primary Google search, but has also received a few additional upgrades of its own from the techies at the Mountain View wonderland. Originally launched as an advanced fact-finding arm to the traditional Google search, Squared now brings up simple facts, such as significant dates in history, birthdates of important people or ‘Who’s the prime minister of Canada?’ (A: Stephen Harper) “Three months ago we began using Squared technology to highlight answers for these types of searches in snippets,” wrote technical lead John Provine in an official Google blog posting. “Today we’re expanding that effort so that when you’re looking for this kind of simple fact in search, we give you more accurate answers right at the top of your results, sourced from across the web.” This would mean, then, that users searching for simpler queries would be more satisfied with first-page results, possibly doing away with the need to click through to further web pages. Whilst not fully functional on its Google .co.uk portal , the blog posting said that a sources list would be available, where users could also verify a fact’s validity across a number of channels. A second feature added to the main Google search is a “Something Different” option, where a search can be opened up to include things similar to that previously searched.

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Google Squared bounds ahead on its one-year anniversary

Article Marketing Success Tips: How to Write and Promote Articles

One of the most powerful and effective ways of promoting your business is through the method of article marketing. However, like any other marketing method, in order for article marketing to be successful, it has to be executed properly. This article will teach you how to properly execute the method of article marketing. In order to get the absolute maximum potential out of your articles, they must not only be appealing to potential readers, they must be appealing to search engines as well. Therefore, this article will discuss both the research you must do before writing an article, as well as provide an outline on how to actually write an article. Before writing your article you must: 1. Create an outline The outline of your article should include a headline or title, an opening, body, or what I like to call the “heart,” close and resource box. Let’s discuss each of these components in detail: Headline – The purpose of the headline is to get the readers attention, and compel her to read your article. But if your headline is weak, chances are, your article won’t get noticed, and won’t attract nearly as many eyeballs as it could have

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Article Marketing Success Tips: How to Write and Promote Articles

Google to automatically populate titles in Snippets?

When Google initially started indexing websites, the webmaster had complete control over the snippet data that Google displayed within the search results. In those days snippet data included titles, descriptions and web address. However, as time has progressed, Google has made numerous alterations to the data displayed and this can have an effect that should be taken into account by webmasters .

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Google to automatically populate titles in Snippets?

First Google rich snippets product reviews spotted

Google rich snippets are now offering product reviews in search results, providing users with more detailed information on products and services at a glance. Launched last month in the UK , Google ‘rich snippets’ take structured information from a webpage to offer information such as consumer reviews within the text descriptions accompanying search results.

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First Google rich snippets product reviews spotted

Google Launches Rich Snippets in the UK

Google launched Rich Snippets on its UK search results today. In May, Google launched Rich Snippets.

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Google Launches Rich Snippets in the UK

Bing starts including tweets in search results

Just a day after anti-internet maven Andrew Keen surmised in the Telegraph that “Google’s glory years may lie in the past”, Microsoft’s has announced that its new - and increasingly lauded - search engine Bing will include real-time results from Twitter.

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Bing starts including tweets in search results

Spezify sets new boundaries for visual search?

Google may be the online king but it’s certainly had its fair share of mishaps during the first half of 2009. From problems with its malware detector in January - when every search result was deemed harmful to a user’s computer - to last month’s search outage due to traffic being re-routed to a data centre in Asia, it’s no wonder that Microsoft’s new search offering Bing is seeing rising user uptake. Add to that the recent coverage given to new players like WolphramAlpha, Hunch and the newly re-re-branded Ask Jeeves in the UK, and it looks like Mountain View may be surrounded by potential threats.

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Spezify sets new boundaries for visual search?