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Facebook signs new ad deal with Microsoft

Social networking giant Facebook has signed a new advertising deal with Microsoft to regain control of its display ads and integrate Bing more fully into the site’s search engine . Smart Company reports that Microsoft will continue to sell text-based search ads on the social networking site, but the decision was made to replace Microsoft’s banner ads with Facebook’s own as these were felt to integrate better into the site’s culture. Facebook’s banner ads target users based on information in their personal profiles, and the company stated that this move will provide better value to its nearly 400 million users.

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Facebook signs new ad deal with Microsoft