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SeeSaw failing to grab video on demand market share
June 15, 2010 by publisher · Leave a Comment
According to new figures, SeeSaw, the latest video on demand platform has failed to reach even 1 per cent of the market. SeeSaw, formed from the remnants of project Kangaroo, was launched in February and currently has more than 3,000 hours of free and paid for TV programs. Some of the most popular shows it carries include ‘The Hills’, ‘Top Gear’ and ‘Gavin and Stacey’. Unfortunately however, despite offering a large selection of TV programs on demand, SeeSaw has failed to draw any real attention from viewers. Official figures show that so far, the new website has only attracted 200,000 viewers, which may seem like quite a large number, but is just over half a percent (.51per cent) of the video on demand market. SeeSaw is struggling to make a dent in a market dominated by well-known services who already have an established market base
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SeeSaw failing to grab video on demand market share
