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Local Advertising: Devising an Online Strategy That Suits You

Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and social media to some extent, what will be most effective for one owner, may be a waste of time for another. By reflecting on some key issues, devising a successful local advertising strategy becomes less about what everyone else says and more about what you truly want and need. Before you embark upon any online advertising initiatives, you must decide whether you are going to do it yourself, delegate someone in house, or out source it. All of these are perfectly valid options, but you need to consider whether you have the technical expertise, time, and money to support your decision, whatever it happens to be. Initially, it may be difficult for you to gauge your resources and exactly what this undertaking will require

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Local Advertising: Devising an Online Strategy That Suits You

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Google’s New Page Layout Algorithm Penalizes “Above-The-Fold” Advertising – A SPN Exclusive Article

On Wednesday, February 23, 2011, a category 5 hurricane named “Panda” swept through the Gulf of Google devastating businesses large and small alike. The hurricane was reportedly named after one of Google’s engineers. So what was the reason for this catastrophic and “game-changing” update? Well, according to Google: “This update is designed to reduce rankings for low-quality sites – sites which are low-value, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites – sites with original content and information such as research, in-depth reports, thoughtful analysis and so on. It is important for high-quality sites to be rewarded, and that’s exactly what this change does.” (Source: Google Blog ) Mission accomplished. Anyway, in the aftermath of the Panda update, there are 11 important SEO facts I’ve learned based on my own personal experiences, the experiences of my clients, and from listening to top SEO professionals across the Internet. The above passages are from an article I wrote last July titled, Google Panda Update: 11 Important SEO Facts You Should Know . In item #7 of the 11 SEO facts I wrote: 7.

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Google’s New Page Layout Algorithm Penalizes “Above-The-Fold” Advertising – A SPN Exclusive Article

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10 Ways to Improve Your Google Ranking

Google is the world’s most popular search engine. Shortly after its creation, Google’s popularity skyrocketed and it soon became the dominant search engine for finding information on the internet. This is why, if you own a website, you want it to be high in the Google ratings. Google is constantly changing and evolving so you need to keep up with the changes. Their recent changes, called the Panda Update, caused many sites’ rankings to drop significantly

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10 Ways to Improve Your Google Ranking

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7 Ways to Keep Your Inbound Marketing in Check – A SPN Exclusive Article

The three major components of inbound marketing are social media marketing, content marketing and SEO. Each of those campaigns requires hours of planning and implementation, constant monitoring and consistent progress. It’s very easy to get overwhelmed by the amount of work that goes into a strong inbound marketing campaign, but that doesn’t mean you have to struggle to keep your head above the water. Here are 7 tips for keeping your inbound marketing campaign from running away from you: Think twice before you post/tweet/update/share. Nothing published on the Internet can ever really be deleted. Even supposedly private communications like internal emails can end up published somewhere. Before you share/post/tweet something take a few seconds and think about how it could potentially impact your brand

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7 Ways to Keep Your Inbound Marketing in Check – A SPN Exclusive Article

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Is Google’s Advertising Destroying the Sanctity of Search Results? – A SPN Exclusive Article

A few months back, I wrote an article titled Google’s Panda Update: Haters, Cheaters and Consequences . The article was my defense of Google’s constant algorithm changes. In that article I naively wrote the following: “Unlike a lot of cynics out there, I believe that Google is trying deliver the most relevant and useful search results possible.” Well, I’ve always been a big enough man to admit when I’m wrong. And I was wrong about Google. Dead wrong. Like so many others, I too was fooled by Google’s clever sleight of hand. Let me explain

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Is Google’s Advertising Destroying the Sanctity of Search Results? – A SPN Exclusive Article

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Will Google+ Become The Ultimate Web Marketing Tool?

Recently, Google+ further opened up its platform to now accept “Brand” or “Company” based accounts or profiles. This means that business and site owners can now promote and brand their companies within Google+. This might seem like a small change, but one only has to look at the tremendous success of Facebook’s Fan pages, to see why this move is very important for companies and site owners. While Google Plus doesn’t have anywhere near the numbers Facebook has, it does hold one major trump card in its hand, that being the Google brand itself. Not only does Google bring its well respected reputation to the table, but you can’t dismiss all those countless free programs and services which Google now offers to an ever admiring audience. Associating your own business or company with a brand like Google does score you some brownie points, not to mention the whole issue of trust. On the web, building instant trust with your potential customers is vital for your overall success and building a large community via Google+ will definitely help in this regard. Besides its stellar reputation, Google brings much more to the table than Facebook, especially when it comes to marketing on the Internet. As you have probably already noticed, Google does run a little search engine that controls much of the world’s lucrative search traffic.

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Will Google+ Become The Ultimate Web Marketing Tool?

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9 Strategies For Ranking Higher In Search Engines

When it comes to getting your website to rank higher in Google, there are some things you need to be mindful of. What I want to do is give you some tips that you can use to not only rank higher in with your site, but generate more income from the work you put into your website. Write For People Not Machines: While content is key to any successful search engine optimization, it’s important to remember that ultimately you are writing for other people, not the machines. I am not sure this can be overstated or said to many times. You have to be creating High-quality, readable, and informative content. If you do then you get readers and clicks. If you don’t then you spend your wheels

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9 Strategies For Ranking Higher In Search Engines

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Facebook co-founder secures ShopSavvy funding

Barcode and product search app ShopSavvy just found a really great deal. In a new funding round led by Facebook co-founder and private investor Eduardo Saverin, the company announced today that it has secured $7 million (34.3 million) in Series A funding. Saverin, made famous by the 2010 movie “The Social Network,” will provide advice to ShopSavvy and join its board of directors. “Much like the nascent days of social media, I believe the mobile shopping services market is in the very early stages of change,” he said. “In my opinion, ShopSavvy has the right connections, the right partners and the right technology to be a game-changer.” Developed in 2008, ShopSavvy was the first app that allowed users to scan a barcode, do a product search and find comparable deals with local retailers and online.

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Facebook co-founder secures ShopSavvy funding

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Websites are for SEO – A SPN Exclusive Article

Many businesses have a strong focus on their advertising campaigns, integrating pay-per-click ads, targeted email marketing, social media, and traditional advertising to broadcast their products and services to potential customers. One critical area that many businesses fail in, though, is SEO. On-page SEO in particular tends to fall by the wayside or is tacked on almost as an afterthought. This would be fine if the majority of users went directly to the website, but most find a website through use of a search engine, even if they already know the URL of the site they’re visiting. The rules for on-page SEO can seem daunting, but in reality the basic on-page rules are fairly simple. Producing quality content that people will want to see should be one of the main concerns, and providing a friendly, functional user interface will improve not only the experience of those using the site, but also the website’s ranking in Google

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Websites are for SEO – A SPN Exclusive Article

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TripAdvisor in hot water over ‘red flag’ feature

TripAdvisor’s new “red flag” feature seems to have landed the online travel review site in hot water, as the firm is now facing legal action from disgruntled hoteliers. According to Brand Republic , Deborah Sinclair of the Riverside Hotel and Restaurant and Evesham has initiated defamation proceedings against the travel review site, after her hotel’s TripAdvisor page was red-flagged. Ms Sinclair’s TripAdvisor page now features a warning sign and red text explaining that TripAdvisor has “reasonable cause” to believe that the hotel and its affiliates “may have interfered with traveller reviews”. Ms Sinclair claims that TripAdvisor’s decision to red flag her hotel’s page has undermined her credibility and will likely badly damage her business. As a result, Ms Sinclair has petitioned the courts, requesting that TripAdvisor be made to fully disclose how and why it came to red flag the hotel’s page. The court case is set to be closely watched by hoteliers, travel companies, online review sites and online reputation management agencies, as well as by brands and marketers, as friend reviews and consumer reviews have grown to further influence consumer’s purchase-making decisions

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TripAdvisor in hot water over ‘red flag’ feature

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