advice

Google Panda and Content Farms

Web content was the main buzz in the SEO world in 2011, mostly due to changes in the Google algorithm updates known as ‘Panda.’ When these changes began on February 24, 2011, many website owners woke up to find their Google search engine rankings had nose-dived and their traffic from Google had ceased. Loss in traffic means loss in income. Panda was originally known as the “Farmer” algorithm change because significant Google ranking changes occurred in so-called ‘content-farm’ sites. Famous URL’s such as Suite 101, eHow, DemandMedia, EzineArticles, Squidoo, HubPages, and Yahoo’s AssociatedContent were hit hard by Panda. Google’s Panda evaluates the quality of the content found on all pages of a website. Because content farms are notorious free-for -alls which attract many amateur writers, those sites were hit the hardest. Google engineer Amit Singhal posted this advice on the Google blog: “One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.” Content farms scrambled to react to their changes in search engine ranking throughout 2011, as Google made more than a dozen adjustments to Panda. The notorious site, eHow.com, has made no recovery in Google rankings and traffic as 2012 begins.

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Google Panda and Content Farms

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Seven Tips for Better Business Writing – A SPN Exclusive Article

In the fast-moving environment we live in these days, those who jump to the top have fantastic communication skills, and that means superior business writing than the competition. You’ve heard the saying, “the pen is mightier than the sword.” Well, in business, you’d better be able to flourish a pen or else you might just fall on your sword. In the Information Age in which we reside, it’s a foregone conclusion that your capacity to communicate is one of the most vital skills you can master. In business, you’ve got to communicate with prospects, employees, suppliers, attorneys, consultants, maybe even legislators. In many cases you can express yourself orally and do just fine; however, you are dead in the water in business if you can’t get your point across in writing. So why is business writing so necessary? Come on, you didn’t know

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Seven Tips for Better Business Writing – A SPN Exclusive Article

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Educating Your Visitors – The Power of Giving and User-Friendly Websites – A SPN Exclusive Article

I’ve been involved in sales and marketing for over twenty years – half my adult life. And sometimes I still get confused when I browse the Internet and visit websites searching for information, or to make a purchase. I’m absolutely amazed at how complicated some marketers make doing business online. Let’s talk about searching for information for a moment. After all, most people go online not to buy anything, but rather to search for information to solve a problem they have. Knowing this is important, because if you understand that the Internet is driven by information and information seekers, as a marketer, you can kill two birds with one stone, so to speak. 1. You can provide information seekers with the information they’re looking for. 2.

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Educating Your Visitors – The Power of Giving and User-Friendly Websites – A SPN Exclusive Article

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10 Tips to Build Your Network of Mentors – A SPN Exclusive Article

Just because you have a killer business idea doesn’t mean you have killer business skills. The most successful young entrepreneurs recognize their own limitations and lack of experience. They rely on a network of seasoned and successful business mentors to give them the advice they need when they need it. Finding those mentors is often easier said than done, however. While some people may have success walking into a CEO’s office and simply asking, there are more effective and more natural ways to find mentors. Here are 10 tips to get you started building your network of mentors: 1. Know what you want to get out of a mentoring relationship

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10 Tips to Build Your Network of Mentors – A SPN Exclusive Article

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10 Ways to Boost Your Online Mailing List

One of the most powerful ways to build a successful online business is by creating relationships with your visitors so they can begin to trust you and feel comfortable ordering from you. One way of building these relationships is by having a mailing list so you can keep in contact with your subscribers. This helps form a bond and will start to build that foundation of trust and credibility. Sending out weekly online newsletters or mailings is a great way to solidify the trust relationship. But who do you send it to? Taking the time and effort to build a responsive email list is not easy but it certainly can be done. The ten tips below will help you get started building that all important list of names and email addresses! 1.

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10 Ways to Boost Your Online Mailing List

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LinkedIn Publicity: How Online Press Release Distribution Can Help You with Your LinkedIn Marketing Efforts

Online press release distribution has not lost its power to create buzz and brand awareness. In fact, in speaking with many business professionals who have used our distribution partner’s press release services, we’ve been told: * Their press releases were picked up by 40+ online sites and media news stations. * Their press release placement brought additional credibility to the launch of their new books, products and services. * They started to dominate the search engines – and “own” their keywords as search engines love optimized press releases * They doubled and tripled their website traffic * Multiple reporters and media professionals contacted them for additional interviews and media opportunities that give them more exposure. * Their website now ranks higher on Google – because online press release distribution is a powerful link building too. Here’s an additional benefit of online press release distribution that no one else is talking about…Online press release distribution will help you with your overall LinkedIn marketing efforts. 6 Ways Online Press Release Distribution Can Help You With Your LinkedIn Marketing Efforts 1) The press release generated publicity can provide you with instant credibility with your LinkedIn profile visitors. For example my client Sara LaForest’s headline reads like this: “Top Management Consultant Featured in Business Week, Fast Company & WomenEntrepreneur.com – Connect and Find Out Why”. This shows readers immediately why they should trust her and why they should trust what she has to say

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LinkedIn Publicity: How Online Press Release Distribution Can Help You with Your LinkedIn Marketing Efforts

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LinkedIn Marketing Tips For Law Firms – How Lawyers Can Attract and Retain More Clients Using LinkedIn

LinkedIn is reportedly the most popular business social networking site used by attorneys. In fact, a recent report shows that 70% of corporate counsel use LinkedIn as a tool, and half rely on it. Executives from every Fortune 500 company are using LinkedIn. To help law firms attract and retain more clients using LinkedIn, I have identified ten different opportunities attorneys should take advantage of. 10 Ways Law Firms Can Use LinkedIn to Attract and Retain More Business 1. Build relationships with potential clients – If you deal with corporate business, small business or real estate issues then you can use LinkedIn to network with potential clients – and educate them so they will want to come to you with their problems.

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LinkedIn Marketing Tips For Law Firms – How Lawyers Can Attract and Retain More Clients Using LinkedIn