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Marketers Adopt Social Media for Consumer Insight and Internal Collaboration

n a recent survey from the Direct Marketing Association’s (DMA) Social Media Council, in partnership with HeadMix, 60% of DMA members representing nearly 40% of the Fortune 100 said that social networking can influence their company’s brand awareness in a significant way.

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Marketers Adopt Social Media for Consumer Insight and Internal Collaboration

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Local Search Grows at a Faster Rate than Overall Online Search

A new study from the Yellow Pages Association (YPA) conducted by comScore shows that local search is growing at a much faster rate than overall online search.

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Local Search Grows at a Faster Rate than Overall Online Search

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Online Video Viewing Jumps 11% in March 2009

ComScore’s Video Metrix service reports that online video viewing increased 11% between February 2009 and March 2009 as U.S.

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Online Video Viewing Jumps 11% in March 2009

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Hosted Search Advertising Event Debuts

DFW Search Marketing Association recently hosted a Pay Per Click Management Event, designed for beginners to experts, in Richardson, Texas, at the Renaissance Hotel.

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Hosted Search Advertising Event Debuts

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TEMIS Named 2008 Codie Award Finalist

Analytics solutions firm, TEMIS, is a finalist in the Software and Information Industry Association’s (SIIA) 23rd annual Codie Awards in both ‘Enterprise Search Engine’ and ‘Business Intelligence or Knowledge Management Solution’ categories.

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TEMIS Named 2008 Codie Award Finalist

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Google, Yahoo!, eBay, MSN, at Virtual E-Tailing Show

The Electronic Retailing Association, will feature global online retailers from Google, eBay, MSN, and Discovery Channel, to discuss the importance of virtual marketing at the annual Electronic Retailing Association Leadership Conference.

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Google, Yahoo!, eBay, MSN, at Virtual E-Tailing Show

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Affinity Internet, Sponsors Search Engine Event With Google, Yahoo!

Affinity Internet, is sponsoring The South Florida Interactive Marketing Association (SFIMA) event, featuring information about the top search engines and their strategies for natural search, pay per click marketing, among other topics.

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Affinity Internet, Sponsors Search Engine Event With Google, Yahoo!

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Yahoo! Study Finds Electronics Purchases, Affected by Surfing

Yahoo!, in a recent study with Consumer Electronics Association (CEA), seventy-seven percent of consumer electronics (CE) purchases were influenced by Internet research.

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Yahoo! Study Finds Electronics Purchases, Affected by Surfing