australia

Making Sense of Trademarks in AdWords

I was talking to a small business owner the other day, who was complaining to me about how difficult it is to run Pay Per Click ad campaigns on Google when you are faced with conflicting information all the time. I asked him to elaborate and he said: “I talked to my Google AdWords rep recently and he said that using company names in an ad violates Google’s terms. Also, in some of your blog posts, you seem to suggest bidding on common brand names is also a violation. But I was under the assumption that this was common practice. Is it not? I’m sure our competitors are doing that and I’m wondering if I could report that to Google?” It did seem like a confusing issue, so I decided to research it a little more. Use of Your Company Name or Trademark in AdWords Putting your own company name or trademark in your ad is certainly not a violation, it’s encouraged, particularly if yours is a well known brand/name. In the section of AdWords Help called Use of Trademarks in AdWords , there is an authorization form you can submit to be able to use your brand / trademark throughout your account.

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Making Sense of Trademarks in AdWords

australia

Galaxy Tab disappears from orbit at IFA trade show

Samsung has removed its Galaxy Tab from Europe’s biggest electronic fair, held in Berlin – the IFA electronics show. The tablet had been slated to make an appearance at the conference but was removed abruptly after a German court in Düsseldorf ruled in favour of Apple and ordered Samsung to halt sales of its Galaxy Tab 7.7. Each year, manufacturers from all over the world flock to the IFA trade show to display their latest products and attract European consumers. The ban comes as the latest in a line of setbacks for the South Korean technology manufacturer. Samsung and Apple have been locked in a bitter global patents dispute for months that has already forced Samsung to delay sales of its tablet in Australia twice. The argument came to blows in April, as Apple filed suit against Samsung for copying the design of its popular iPhone and iPad. Initially, Samsung responded to the lawsuit saying it was prepared to take “appropriate legal measures to protect our intellectual property.” Samsung then counter-sued Apple, claiming Cupertino infringed on Samsung’s wireless patents. The ruling in August initially placed a temporary sales ban on an earlier model Galaxy Tab 10.1 in 26 European Union countries, but was scaled back on jurisdictional grounds to only Germany

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Galaxy Tab disappears from orbit at IFA trade show

australia

ad:tech Sydney Brings Together Digital Marketing Leaders

If you are involved in digital marketing in Australia or elsewhere in the Pacific Rim, you need to make plans to attend ad:tech Sydney on March 9-10, 2011. It’s the premier gathering of digital media and marketing minds in the region. Last year’s show featured more than 150 of the top industry innovators sharing tips and insider secrets at keynote speeches and interactive sessions, and this year’s show promises to be even better.

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ad:tech Sydney Brings Together Digital Marketing Leaders

australia

Tap Into the Asian Online Marketing World at ad:tech Tokyo

Asian online marketing leaders looking for the latest digital advertising, marketing and SEO marketing tips and tricks need to attend the upcoming ad:tech Tokyo event on October 28-29 at the Prince Park Tower. It is one of the leading online marketing events in Japan and will bring together leading marketers, agencies, publishers, technology innovators, and media and business leaders in a unique educational and networking environment.

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Tap Into the Asian Online Marketing World at ad:tech Tokyo

australia

Submit Express Ranks as Sixth-Largest Marketing Firm in San Fernando Valley

Based in Burbank, California, Submit Express leads the way with its innovative search engine marketing strategies and services ranging from search engine optimization to PPC campaigns. This week’s San Fernando Valley Business Journal has more proof of our lofty place within the industry, as Submit Express was ranked sixth in the newspaper’s 2010 Advertising, Public Relations and Marketing Firms List.

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Submit Express Ranks as Sixth-Largest Marketing Firm in San Fernando Valley

australia

Google Maps Help Track Australian Fires

To help track the deadly brushfires in southeastern Australia that have claimed the lives of an estimated 181 people, burned more than 1,000 homes, and destroyed land and communities across the state of Victoria, Google Australia engineers have developed a Flash map.

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Google Maps Help Track Australian Fires