books
Subtext fills in fine print with the help of Google Venture
October 25, 2011 by publisher · Leave a Comment
Palo-Alto start-up Subtext has launched its new service, hoping to crack into the eBook market and change the way readers read. The custom iPad app allows users to read and interact with their books in a more ‘social’ way. With Subtext, readers will gain access to author commentary, and web connectedness, as well as have an opportunity to add additions and side notes of their own – all for free. The project – made possible with the support of $3 million (
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How to Create Bolder, Jazzier, More Intriguing B-to-B Email Subject Lines
October 5, 2011 by publisher · Leave a Comment
Many of my b-to-b clients feel stuck in the mud when it comes to gaining the attention of their email subscribers. They use the same very limited number of techniques, strategies and angles time and time again. They realize recipients on their lists probably feel uninterested in hearing from them, which is but one step short of losing them when they unsubscribe. If this describes you, try these bolder approaches that arouse curiosity, freshen up your emails and improve both open rates and response – without getting downright silly or harming your business image. Along with each idea, I’ve provided an example illustrating how you might put it to work. 1. Ask a surprising or provocative question. Whoever Heard of a 78% Response to a One-Paragraph Email Blast? 2.
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How to Create Bolder, Jazzier, More Intriguing B-to-B Email Subject Lines
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How to Create Bolder, Jazzier, More Intriguing B-to-B Email Subject Lines
October 5, 2011 by creative · Leave a Comment
Many of my b-to-b clients feel stuck in the mud when it comes to gaining the attention of their email subscribers. They use the same very limited number of techniques, strategies and angles time and time again. They realize recipients on their lists probably feel uninterested in hearing from them, which is but one step short of losing them when they unsubscribe. If this describes you, try these bolder approaches that arouse curiosity, freshen up your emails and improve both open rates and response – without getting downright silly or harming your business image. Along with each idea, I’ve provided an example illustrating how you might put it to work. 1
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How to Create Bolder, Jazzier, More Intriguing B-to-B Email Subject Lines
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Nine Steps to Social Networking Success
October 5, 2011 by admin · Leave a Comment
Social Networking has taken the world of business by storm. Properly used, it can establish you as an expert in your field, keep you in-touch with customers, sell your products, and market your business or organization. It is an around-the-clock marketing machine that never sleeps. In our seminars, we are asked how to get started using it. While that is a simple question, it requires detailed understanding of the company, knowledge of business goals, and much more information as well.
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Nine Steps to Social Networking Success
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Google Debuts Author Portal, Exhibits at L.A. Times Book Festival
May 2, 2007 by publisher · Leave a Comment
Search engine portal, Google, was a recent exhibitor at the 12th Annual Los Angeles Times Festival of Books on the UCLA campus, with its recently launched Authors@Google.
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Google Debuts Author Portal, Exhibits at L.A. Times Book Festival
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Marchex Expands Business Search and Content Engine
May 2, 2007 by admin · Leave a Comment
Search engine, Marchex, Inc., has developed an expanded version of its Open List search technology and content aggregation engine to provide relevant, searchable content and data in 20,000 commercial categories.
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Marchex Expands Business Search and Content Engine
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SearchInform Releases MailSniffer 0.98.2.0 RC
May 1, 2007 by publisher · Leave a Comment
A new version of SearchInform
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SearchInform Releases MailSniffer 0.98.2.0 RC
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PBS Chooses blinkx Video Search Engine
May 1, 2007 by admin · Leave a Comment
The Public Broadcasting System (PBS), has chosen video search engine, blinkx, to index varied streaming video content, so that it may be searchable at www.blinkx.com.
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PBS Chooses blinkx Video Search Engine
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Google Chosen to Support US State Government Websites
April 30, 2007 by publisher · Leave a Comment
Google search engine destination portal, has been selected to power state government websites for Arizona, California, Utah and Virginia, to facilitate search for hard-to-find public information.
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Google Chosen to Support US State Government Websites
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Yahoo! to Buy Right Media Online Advertising
April 30, 2007 by admin · Leave a Comment
Right Media Inc., creator of the Right Media Exchange, and global search engine Internet firm, Yahoo! Inc., has entered into a definitive agreement to acquire in accordance with its long-term online advertising strategy.
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Yahoo! to Buy Right Media Online Advertising
