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Breaking Down the New FTC Endorsement and Testimonial Rules in Layman’s Terms

Over the last several months, I’ve had numerous individuals e-mail me complaining they didn’t fully understand the new FTC Endorsement and Testimonial Rules, and how it applied to them. That’s not surprising, since government rules and regulations at both the state and federal level are notorious for not being written in layman’s term. With that in mind, I decided to write an article about the new FTC rules in language I’m sure everyone can understand. Let’s get started: On December 1, 2009, new FTC regulations that govern the use of endorsements and testimonials to promote products went into effect. FTC  regulations now require all endorsements to disclose any “material connection” between the vendor and the advertiser. For example, suppose you are an affiliate marketer who owns a website that provides reviews of products that you promote. If your reviews about those products are favorable, by law, you must disclose the fact that you are receiving a commission from the sale of those products. These new rules apply even if you receive a free or complimentary product and are asked to review it

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Breaking Down the New FTC Endorsement and Testimonial Rules in Layman’s Terms