business

7 Dangerous Lies Your SEO Content Writer is Telling You – A SEO-News Exclusive Article

Now that we’re living in a world where Pandas are something to be feared and relevant links are worth their weight in gold, there is an even bigger focus on quality SEO content writing. The only problem? Far too many of the content writers out there can’t actually write! As a result, they prey on people like you – hoping you’ll believe their promises and never notice that they don’t actually have any talent. Sadly, the odds are high that you’ve been lied to by an SEO content writer. Heck, you may have been told several lies! There are some real doozies being told out there, but these 7 are the most common – and they’re also the most damaging to your business: 1. “I don’t outsource any of my work.” This is a classic example of the ol’ “bait and switch.” Lots of SEO content writers promise that they (or a trusted associate) personally handle all of the writing. Then, they outsource the work to the far-reaches of the globe – and you wind up being the poor sap that gets stuck with content that’s not even remotely close to what you were expecting

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7 Dangerous Lies Your SEO Content Writer is Telling You – A SEO-News Exclusive Article

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Internet Video Hosting Strategies and Tips – A SPN Exclusive Article

Video Marketing for small business is growing in significance in the media-rich, entertain me culture we now live in. That much we know. To show your video clips on your site, there are a number of details you should take into account on how to serve up your video files, because they tend to get large and load slowly, so utilizing a service in the cloud to host your videos that has mega-capacity and specializes in streaming video is an excellent idea. It ultimately comes down to ease of use versus control, with a smidgen of quality and user-experience mixed in. Video Streaming Services There are virtually dozens of qualified video hosting sites available you can utilize, and this is not the place to analyze them all. Some you’ve heard of, some you haven’t. I’ll detail and link to some of the top dogs here for both free and paid video sharing services.

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Internet Video Hosting Strategies and Tips – A SPN Exclusive Article

business

Local Advertising: Devising an Online Strategy That Suits You

Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and social media to some extent, what will be most effective for one owner, may be a waste of time for another. By reflecting on some key issues, devising a successful local advertising strategy becomes less about what everyone else says and more about what you truly want and need. Before you embark upon any online advertising initiatives, you must decide whether you are going to do it yourself, delegate someone in house, or out source it. All of these are perfectly valid options, but you need to consider whether you have the technical expertise, time, and money to support your decision, whatever it happens to be. Initially, it may be difficult for you to gauge your resources and exactly what this undertaking will require

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Local Advertising: Devising an Online Strategy That Suits You

business

SEO Tips for E-commerce Sites

Search engine optimization (SEO) isn’t easy for any website, and e-commerce sites have some unique SEO challenges to overcome. These tips will help you tackle your e-commerce site’s SEO so you can rank higher in search engine results and get more visitors, customers and sales for your online store. 1. Create Unique Content on Each of Your Product and Product Category Pages Interesting, unique content tells Google a page is valuable, and helps it rank higher.

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SEO Tips for E-commerce Sites

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Targeting and Engaging Your True Audience – A SPN Exclusive Article

Successfully capturing readers’ attention is critical to transform your blog from a part-time hobby into a powerful web resource. To take the giant leap into influencer-status, you must identify your target audience, understand their interests and desires, and credibly deliver quality content. So how do you get there? Many successful bloggers I know, think of their blogs like entrepreneurial ventures. Why? Effective entrepreneurs set goals, determine how to reach them, and make adjustments to keep themselves moving towards their target. You should take the same approach with your blog. Web publishers must know their customers and constantly hone their message and approach to move ahead of the pack

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Targeting and Engaging Your True Audience – A SPN Exclusive Article

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Google’s First Page… Guaranteed! – A SPN Exclusive Article

A couple of weeks ago, I visited one of the Internet Marketing/Small Business forums that I’m a member of, and noticed a new member had posted a typical newbie question in the SEO forum. The member wanted to know how she could be guaranteed to get her website on the first page of Google. As usual, members came crawling out of the woodwork with advice – including members who didn’t even own a website. Unfortunately, that’s pretty typical on Internet Marketing/Small Business forums… members who don’t own a website instructing other members how to get on the first page of Google… members who don’t own a business dispensing business advice. So be careful where you get your advice from… but I digress. Not surprisingly, not a single member responded with the correct answer. And what is the correct answer? The correct answer is there is NO magic bullet that will assure a first page ranking on Google. Never has been, never will be.

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Google’s First Page… Guaranteed! – A SPN Exclusive Article

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How To Measure The Return On Investment For Social Media In Marketing

“ROI on Social Media? What bloody ROI?” It’s only the first week of January 2012 and already I’m hearing the same refrain as 2011! “How do we calculate the ROI on social media in marketing?” When you begin using social media in your marketing strategy or as a stand alone campaign, it is hard to determine how those numbers of followers and ‘likers’ stack up against delivery of a return on investment. We have clients who ask us this regularly so here’s some clarity for you. Measuring social media ROI is very difficult for a few reasons. The first is that it is very hard to use social media trackers for individual sales and the second is that social media is not a direct sales channel, it’s a relationship marketing tool.

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How To Measure The Return On Investment For Social Media In Marketing

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2012 Resolution – Avoid 7 New Website Legal Compliance Gotchas

Your personal New Year’s resolutions are important. You bet. However, if you’re a SaaS or Internet marketer, your best-laid plans for 2012 may hit the skids if you fail to avoid new website legal compliance gotchas that emerged in 2011. So, It’s highly recommended that you add to your personal resolutions the requirement to review the checklist of critical developments and related gotchas in these 2 categories: privacy and Internet marketing.

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2012 Resolution – Avoid 7 New Website Legal Compliance Gotchas

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Who Owns The Copyright of Work Created By A Contractor? A Trap For The Unwary

It’s really basic: ownership of the copyright in work a business pays for can often be critical for successful commercialization of that work. Unfortunately, the U.S. Copyright contains arcane provisions that will often produce a counter-intuitive result – leaving full copyright ownership with the contractor. How could this possibly be?? Internet attorneys, advisors and businesses cannot afford not to be aware of the applicable laws

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Who Owns The Copyright of Work Created By A Contractor? A Trap For The Unwary

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The Explosion of the Mobile Web… Is Your Website Ready? – A SPN Exclusive Article

Just a few short years ago, it was a good bet that you would read articles like this one on your PC or laptop. Today, it’s just as likely that you are reading this article on a smartphone or tablet computer. So what’s changed, what happened? The mobile web happened, that’s what – and the Internet will never be the same. So, what’s the mobile web? Loosely defined, the mobile web is a way of accessing the Internet via a wireless network, using a handheld mobile device such as a smartphone or tablet computer

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The Explosion of the Mobile Web… Is Your Website Ready? – A SPN Exclusive Article

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