chicago

Study finds Twitter hard to resist

A new study is suggesting that Twitter users may not be able to help themselves, as it’s revealed the microblogging site just might be more addictive than cigarettes. The University of Chicago Business School study – measuring how well people can resist desires – also claimed that some individuals may be more likely to give into cravings for social media than those of sleeping and sex. “Modern life is a welter of assorted desired marked by frequent conflict and resistance, the latter with uneven success,” experiment leader Wilhelm Hofmann said. The study monitored participants aged 18 to 85, who were signalled seven times a day over a 14 hour period. They were asked to report whether they were experiencing any desires, what type of desires they were experiencing, the strength of the desire and whether it was in conflict with any other desires they might also be having. Researchers discovered that as time wore on, participants found their willpower weakened – the most frequent instances of ‘self-control failure’ were recorded with media.

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Study finds Twitter hard to resist

chicago

Locating SEO – A SPN Exclusive Article

As we all know, SEO is evolving by leaps and bounds every day. As we all chase after Google’s meticulous algorithm updates, we continue to find ways to help companies increase their Internet profile, though some of those methods often go under even our radars. Here are a few advanced techniques for SEOs looking for innovative ways to secure links for clients. LOCATION BASED SEO The key tenet of SEO is always and has always been relevance. How is your content relevant to the searcher? In the nebulous wilderness of the Internet, it can be hard to find relevance that goes past identifying a searcher’s interest and presenting them with information about that interest.

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Locating SEO – A SPN Exclusive Article

chicago

6 Proven Strategies in Helping Introverts Easily and Effortlessly Market Themselves

“I hate to market myself” is a very common complaint I hear from many of my clients. Some are introverts, who are naturally averse to self-promotion, while others just don’t realize that they also wear the hat of Marketing Director when they start their own business and unhappily discover that they are responsible for getting their own clients and customers. Trust me, it’s imperative that you get over this stigma (or move beyond it), for without marketing, nothing happens. What are the best ways for introverts to promote themselves in a way that doesn’t feel overly promotional? Here are 6 proven strategies to help introverts easily and effortlessly market themselves: 1. Stepping into the Shoes of Your Ideal Client and Target Market Do you understand what your target market needs and what their problems are?

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6 Proven Strategies in Helping Introverts Easily and Effortlessly Market Themselves

chicago

Google beefs up local offering with Zagat purchase

Google’s made yet another addition to the ever-expanding Mountain View empire, this time in the form of Zagat, a heralded restaurant review service established over 20 years before Google became a household name. Marissa Mayer, vice president of local, maps and location services for the search seraph, announced the acquisition on the Official Google Blog today. “I’m thrilled that Google has acquired Zagat,” Mayer said. “Moving forward, Zagat will be a cornerstone of our local offering – delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.” Meanwhile, Zagat posted its enthusiasm directly to its front page. The “dynamic duo” hopes to “optimise the potential of the Zagat brand while offering new ways for consumers to express their opinions and make informed decisions.” Zagat began its history of collecting and publishing consumer reviews in 1979, which the company said has empowered consumers. In the digital age, the company started dedicated websites for US cities such as New York, LA and Chicago, but also international cities such as London and Paris. Google’s long been on the lookout for consumer reviews to add to its repertoire, as evidenced by its stunted takeover bid for Yelp at the tail-end of 2009. Such an acquisition in 2011 could potentially bulk up the firm’s new social service, Google+, for check-ins, recommendations and more – ramping up competition with arch-rival Facebook

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Google beefs up local offering with Zagat purchase

chicago

Google Finalizes Sale of Performics Business

Google, has finalized the Chicago-based Performics search marketing business sale to the Publicis Groupe.

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Google Finalizes Sale of Performics Business

chicago

LocalTel Integrates MediaTraks

MediaTrak, search engine solution designed for buyers and sellers of local advertising, has been chosen by LocalTel, Inc.

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LocalTel Integrates MediaTraks

chicago

Google Performics, to be Acquired by Publicis Groupe

Publicis Groupe has agreed to acquire the Chicago-based Performics search marketing business from Google. The transaction is subject to customary closing conditions and is expected to close in the third quarter of 2008.

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Google Performics, to be Acquired by Publicis Groupe

chicago

Verticals Expanded, at Internet Brands

Two large verticals, Shopping and Careers, will be added by Internet Brands, Inc., with the acquisition of 12 websites.

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Verticals Expanded, at Internet Brands

chicago

Search Engine Strategies Conference, to Feature Marketing Analytics Tool Developer

SEM analytics tool provider and web analytics consultancy, SEMDirector, will feature one of its executives at the Search Engine Strategies Conference in Chicago, to discuss Managing PPC.

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Search Engine Strategies Conference, to Feature Marketing Analytics Tool Developer

chicago

Webmasterworld Pubcon, to Host SEO Architecture Panel

Columnist and search marketer Mark Jackson, who is also CEO/President of Vizion Interactive, will be speaking on search engine optimization design and organic site structure at Webmasterworld’s Pubcon event in Las Vegas.

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Webmasterworld Pubcon, to Host SEO Architecture Panel

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