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Microsoft says Yahoo!

Reports that Microsoft may be eyeing a stake in Yahoo surfaced for a second time as rumours continue to circulate that several groups are preparing to bid for a minority stake to help return Yahoo to its halcyon days. According to CNET , Microsoft is just one of several high-profile investors teaming up in a venture led by equity firm Silver Lake to bid for a stake in the company. Though reports remain officially unconfirmed, sources close to deal are reporting that Yahoo’s financial advisors set a deadline for bids early this week, and the board of directors is expected to discuss potential deals immediately. Since the departure of Bartz in September, reports Yahoo was “open to selling itself to the right bidder” have circulated, with industry experts speculating a number of different options going forward – including sale and restructuring. “The question is whether Yahoo can be a growth company again,” said a source close to the situation . “And that is still unclear.” One of the most significant changes in the rumoured deal would see investor and Netscape co-founder Andreessen Horowitz – who already serves on the board of directors at Hewlett Packard – installed as chief executive.

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Microsoft says Yahoo!

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Making Sense of Trademarks in AdWords

I was talking to a small business owner the other day, who was complaining to me about how difficult it is to run Pay Per Click ad campaigns on Google when you are faced with conflicting information all the time. I asked him to elaborate and he said: “I talked to my Google AdWords rep recently and he said that using company names in an ad violates Google’s terms. Also, in some of your blog posts, you seem to suggest bidding on common brand names is also a violation. But I was under the assumption that this was common practice. Is it not? I’m sure our competitors are doing that and I’m wondering if I could report that to Google?” It did seem like a confusing issue, so I decided to research it a little more. Use of Your Company Name or Trademark in AdWords Putting your own company name or trademark in your ad is certainly not a violation, it’s encouraged, particularly if yours is a well known brand/name. In the section of AdWords Help called Use of Trademarks in AdWords , there is an authorization form you can submit to be able to use your brand / trademark throughout your account.

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Making Sense of Trademarks in AdWords

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Angry Birds theme park opens in China

A major, though unlicensed, Angry Birds attraction opened 1 September in Changsha, the capital of the Hunan province in the South East of China. The iconic birds are now part of the Window of the World amusement park, Changsha’s biggest tourist attraction, CNNgo reports . Built as part of the park’s month-long Stress-reduction festival, the park simulates the actions of the popular smart phone game, where players can pull a real catapult and shoot plush Angry Birds toys at green piggy balloons placed around a toy brick fortress. The attraction is situated next to the park’s American Zone, near a scaled down copy of Mount Rushmore. “This [Angry Birds attraction] serves as a method for people to purge themselves and to gain happiness,” one park official told Gamesky.com, a Chinese gaming website. The game is scheduled only to last through September, but Window of the World marketing manager Ye Xiumei said the park may extend the attraction’s lifespan. Officials had hoped for more attention than the game has gathered thus far, though low turnout has been attributed to poor promotion and the end of school holidays. The park is not an officially licensed Angry Birds product, but the game’s developers Rovio have coincidentally just released a line of Angry Birds moon cakes to celebrate China’s Mid-Autumn festival.

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Angry Birds theme park opens in China

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Chinese Search Engine Baidu Reports Strong First Quarter

Baidu, which operates the largest search engine portal in China, announced on Thursday that its first-quarter profits had increased by 165 percent. According to The Associated Press, profits rose thanks to increased advertising revenue and volume of advertising customers.

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Chinese Search Engine Baidu Reports Strong First Quarter

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YouTube Direct 2.0 Now Available

Google yesterday announced the launch of YouTube Direct 2.0, an upgraded version of a tool that allows media organizations to request, review and re-broadcast user-submitted videos on their own websites.

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YouTube Direct 2.0 Now Available

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Google Maps Adds Local Suggestions

Google Maps has added local suggestions to its list of services, according to CNET News. On Thursday, the service expanded its beta program of local suggestions within Google Maps from locations such as Germany, China, Hong Kong, and Taiwan to many new countries including the United States, Canada and the United Kingdom.

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Google Maps Adds Local Suggestions

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Google Posts Information on Government Requests

On Wednesday, Google released an online map which lists requests from worldwide governments to remove content from its Web sites or hand over information about users of Google products including its search engine, YouTube and Blogger.

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Google Posts Information on Government Requests

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Chinese Advertising Resellers Post Open Letter to Google

Google’s advertising resellers in China posted an open letter to the company on Tuesday, urging the company to resolve its issues with the Chinese government and avoid leaving the market. According to MarketWatch, a plea from more than two dozen local advertising resellers was posted on the state-run CCTV Web site, calling for Google to reach an agreement with the government over privacy concerns that has caused Google to threaten to leave the Chinese market.

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Chinese Advertising Resellers Post Open Letter to Google

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Google Latest Victim of Chinese Knock-Off Brand

Knock-off versions of brand name items coming from China might seem so common that it’s almost become a cliché. But the trend appears to be moving beyond purses and DVDs and into new territory — like search engines. BBC News reports that a new Chinese search engine has launched called Goojje that has a look and feel that is eerily similar to Google.

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Google Latest Victim of Chinese Knock-Off Brand

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Google Threatening to Stop Operations in China

Google is threatening to leave China after a dispute revolving around a cyber attack the search giant says “resulted in the theft of intellectual property from Google.” According to DailyFinance.com, Google is vowing to end its censorship of its Chinese language search site, a move that would be seen as thumbing its nose at the communist Chinese government.

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Google Threatening to Stop Operations in China

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