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On its first birthday, Bing continues to eat at Google’s share of the search cake

One year ago, Microsoft retooled and rebranded its search facilities - renamed a ‘decision engine’ - as Bing, in the hope of giving market leaders Google and Yahoo! a run for their money. And, twelve months down the road, the venture continues to grow at a steady pace against the Mountain View tech giant - though search stalwart Yahoo! has kept up at a relatively similar speed, according to the latest figures from comScore. Microsoft’s Bing still finished third in June’s search engine rankings, handling 12.7 per cent of search queries on the web on its first birthday. Perennial runner-up Yahoo! was the destination of choice for 18.9 per cent of searchers, while Google remains just short of two-thirds of the market at 62.6 per cent. These figures may seem daunting for search underdogs, but the trends of the past year give hope to the upstarts. As Microsoft dropped its Live Search - sitting at eight per cent of the market in May 2009 - Bing debuted to an 8.4 per cent share in July 2009, meaning it has gained 4.3 percentage points in the past year, or grown 50 per cent of its original share. In comparison, Google has seen its share nipped and pecked away at, coming down 2.4 percentage points from 65 per cent of the market. Officials and executives at Microsoft may suffer no delusions about toppling the search kingpin, though they remain positive about remaining a key player in the sector

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On its first birthday, Bing continues to eat at Google’s share of the search cake