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“U” Turn Your Business Social Media Efforts

Let Uniqueness, Users and Usefulness PR Your Online Campaigns “Let’s hire an intern or recent college grad to do our social media!” For small and medium sized businesses this seems like a smart and cost-effective idea, mainly because many believe that social media is a necessary evil that the younger crowd “gets.” But, this plan goes in the wrong direction since social media is rapidly becoming the number one PR tool for businesses, and as such, requires a smart and effective PR strategy that focuses on the uniqueness, users and usefulness of the company. The Case of “Love Simple” Let’s take a look at the story of a small film whose own use of the three “U’s” translates successfully to a small/mid-sized business. “Love Simple,” a small, low budget film appeared at several festivals, received a nice review in the industry trade Variety, and then after rejections by film distributors to pick-up the film, it was about to run out of gas, until a social media campaign stepped in! Unique Every business has a unique aspect; however, sometimes the uniqueness is not overtly evident. For example, most claim to be the “best software solution” or the “best service in town,” but these are tired marketing slogans that do not highlight uniqueness. Perhaps there’s one small, niche element that sets these apart? For example, the software’s myriad offerings might include something trend-setting (a tax office management software that includes a differentiating client portal), or for service, maybe it’s an element of that service (the only bank in town that is open on Saturdays). In other words, don’t try to “sell” the whole package, but find that one morsel that might be unique! For “Love Simple” that uniqueness was only evident after a PR/social media team examined the film and discovered that the lead actress portrayed a lupus patient. After the team investigated, it was determined that this portrayal was indeed the first of its kind in the film industry; thus, the filmmakers were presented an opportunity to virally reach an audience that the film would most resonate with – lupus survivors and their family and friends. Once the uniqueness aspect had been identified, then it was time to translate that to Facebook postings, and blogger/media outreach.

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“U” Turn Your Business Social Media Efforts

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Search Inform Unveils CD/DVD Solution

Search solution module application firm, SearchInform Technologies, has developed its SearchInform CD/DVD Publisher, as a program set for electronic document publishers, designed to allow organized full text search in data stored on CD or DVD.

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Search Inform Unveils CD/DVD Solution

dvd

Search Inform Unveils CD/DVD Solution

Search solution module application firm, SearchInform Technologies, has developed its SearchInform CD/DVD Publisher, as a program set for electronic document publishers, designed to allow organized full text search in data stored on CD or DVD.

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Search Inform Unveils CD/DVD Solution