efficiency

Government spending freeze: There’s (not) an app for that

The British Government has announced a freeze on advertising and marketing expenditure, including funds spent on developing iPhone apps, after the BBC revealed the developments costs of the smartphone applications and backlash from certain groups. “The government recently announced a freeze on all marketing and advertising spend for this year and this includes iPhone applications,” the Cabinet Office announced in a prepared statement. The announcement came as the BBC discovered that several applications for the industry-leading iPhone cost the UK taxpayers between