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iPhone misses the mark in Apple quarterly results

Apple has fallen short of Wall Street expectations but easily beat their own forecasts, according to quarterly results . Despite selling 17.1 million iPhones in the past quarter, an increase of 21 per cent on the same quarter last year, sales failed to live up to those from Apple’s last quarter, where iPhone sales were above the 20 million mark 37 million mark. Apple users’ hopes were dashed when the iPhone 4S was unveiled in early October, featuring several internal upgrades to the existing smartphone model, rather than an entirely new product. Still, even in spite of the disappointing arrival of the iPhone 4S – and not, as many had expected, the iPhone 5 – the iPhone still lead the way in overall unit sales for the Cupertino capers. The technology giant also revealed record sales on its popular iPad tablets and Mac computers, with 11.1 million iPads shifted during the last quarter – a 146 per cent increase. The company posted quarterly revenue of $28.2 billion (

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DoubleClick Media Fragmentation Solution Debuts

DoubleClick Search and e-commerce firm, has created a new team focused on providing technology and services dedicated to addressing media fragmentation, so that clients may aggregate partner inventory into their existing pool.

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DoubleClick Media Fragmentation Solution Debuts