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Breaking Down the New FTC Endorsement and Testimonial Rules in Layman’s Terms

Over the last several months, I’ve had numerous individuals e-mail me complaining they didn’t fully understand the new FTC Endorsement and Testimonial Rules, and how it applied to them. That’s not surprising, since government rules and regulations at both the state and federal level are notorious for not being written in layman’s term. With that in mind, I decided to write an article about the new FTC rules in language I’m sure everyone can understand. Let’s get started: On December 1, 2009, new FTC regulations that govern the use of endorsements and testimonials to promote products went into effect. FTC  regulations now require all endorsements to disclose any “material connection” between the vendor and the advertiser. For example, suppose you are an affiliate marketer who owns a website that provides reviews of products that you promote. If your reviews about those products are favorable, by law, you must disclose the fact that you are receiving a commission from the sale of those products. These new rules apply even if you receive a free or complimentary product and are asked to review it

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Breaking Down the New FTC Endorsement and Testimonial Rules in Layman’s Terms

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Some Video Marketing Tips

The majority of online entrepreneurs would love the opportunity to speak with a prospect or client face to face, but it unfortunately is just not possible to do so. It is a proven fact that many web visitors do not read all of the supportive text found on a particular site, so it is necessary to try and capture their attention without requiring them to spend a great deal of time reading. Video marketing allows a marketer to get out their desired message within seconds of the loading of their page, but it must be performed effectively in order to result in success. Individuals interested in incorporating video marketing into their strategy should follow several important tips.

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Some Video Marketing Tips

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Have your Traffic to Old Blog Posts and Overlooked Pages Still Draw Traffic

There is little doubt that if you have had a blog for a long time, you have hundreds and perhaps even thousands of blog posts. Over time, your blog readers change. You get new readers, you lose readers. You are most likely writing about similar topics, but your style of writing has changed and/or your opinions about a topic have changed. However, instead of deleting your old blog posts, use them to draw new traffic to your blog. Here are some ideas about how to use old blog posts to draw new traffic: A) You’ve learned more – Blogging is a learning process. The time when you wrote about a topic does not really matter, for the fact that once and for all, you really have learned more about a topic than when writing about it the first time.

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Have your Traffic to Old Blog Posts and Overlooked Pages Still Draw Traffic