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Angry Birds boss doesn’t see Piracy as a bad thing

Rovio boss Mikel Hed has said he doesn’t necessarily see piracy as a bad thing when it comes to Angry Birds. Speaking at the Midem conference in Cannes, the Angry Birds maker explained the company sees efforts to pursue pirates in the court system as ‘futile’ – so long as pirated products are not harmful to the brand or ripping off fans. “We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy. “We have some issues with piracy, not only in apps, but also especially in the consumer products,” he said. “There is tons of merchandise out there, especially in Asia, which is not officially licensed products.” Hed also explained he believes there is a lesson to be learned from the music industry – namely, approaching customers as fans, rather than users. “We took something from the music industry, which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have,” he said.

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Angry Birds boss doesn’t see Piracy as a bad thing

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Facebook IPO filing looming on the horizon

Facebook may be preparing to file papers for its initial public offering in the United States as early as this week, according to the Wall Street Journal . The social networking titan is reportedly preparing to file papers with the Securities Exchange Commission as early as this week, in what analysts are anticipating will be one of the biggest debuts for a U.S. company ever. Facebook’s long anticipated IPO is expected to raise as much as $10 billion (