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How to Position Yourself: 6 Easy Steps – A SPN Exclusive Article

Small business is pretty competitive these days, whether you’re a professional speaker, a lawyer or a software provider. What are you doing to get noticed by meeting planners, industry leaders, and your clients? Making loads of cold calls and strewing Faxes all over the world? Buying email lists to total strangers? Come on! The secret word is positioning. I consult 90% of the time and only speak 10% of the time for my daily bread, so I have zero time to cold call and plead with meeting planners or worse, total strangers from a call sheet. I position myself as a subject-matter expert through write-ups and blog posts that I write to create business opportunities coming at me, and so can you. Adhere to this 6-Step Process to professional positioning with words: Have Sustenance This one is obvious. It’s rather easy for professional speakers, you’d think, but you’d be shocked how they and business leaders at large cannot really explain what that is.

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How to Position Yourself: 6 Easy Steps – A SPN Exclusive Article

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Google Wallet opens for business

Google Wallet has officially launched on its first smartphone, in collaboration with Citi Group and Mastercard, with the promise of other credit card giants soon to follow suit. According to CNET , Visa and American Express, as well as a number of other mobile wireless carriers, have announced their own plans to launch similar services. The service, first announced in May, makes use of Near Field Communications (NFC), allowing users to swipe or tap their phones to pay by credit card rather than reaching for their wallet. Vice president of payments Osama Bedier wrote on the Google blog : “With Google Wallet, you can tap, pay and save using your phone and near-field communication (NFC).” “Google Wallet enables you to pay with your Citi Mastercard credit card and the Google Prepaid Card, which can be funded with any of your existing plastic credit cards. “Our goal is to make it possible for you to add all of your payment cards to Google Wallet, so you can say goodbye to even the biggest traditional wallets. “This is just the beginning, and while we’re excited about this first step, we look forward to bringing Google Wallet to more phones in the future.” Early adopters of the service will also benefit from a $10 free bonus to their Google Prepaid Cards if they set up the Google Wallet service on their phones before the end of the year. The service is currently only available to a small handful of people using the Nexus S 4G smartphone in the United States. Google is the first service to break into the market with a digital wallet but with competitors already planning to follow suit, it’s only a matter of time before near field communication comes to the UK

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Google Wallet opens for business

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‘I can haz mazterz?’: academia goes viral

Does the phrase ‘can has’ mean anything to you? Do you await office emails delivering Jedi squirrels or dramatic chipmunks to break up your work day? Or are bully cats on YouTube something you can’t get enough of? Well, these phenomena, known as memes, are now being put under the microscope by academics. A meme is a concept first identified in the 1970′s by Richard Dawkins, who identified memes as ideas, catchphrases, tunes and fashion. In the information age, however, they have been associated with goofy iconography, such as illiterate felines. One of the key drivers of the meme culture is the ‘bored at work’ idea, as people want short pieces of entertainment that have a feel good factor attached. “Any kind of art is alleviation of boredom,” writer and blogger Cole Stryker told the Independent

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‘I can haz mazterz?’: academia goes viral