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10 Ways to Maximize the Power of Your About Us Page

If you own an online business, you need to provide an About Us page. Unfortunately, many sites neglect to give this page the attention it needs and deserves. Many people do not realize the importance of an effective About Us page. Your About Us page has the distinct purpose of letting people get to know your company, which will help build the foundation of trust and respect that is needed for a successful online business. For certain businesses, the About Us page can also be used for recruiting new employees, sales reps, etc.

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10 Ways to Maximize the Power of Your About Us Page

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Using Customer Service To Get Social Media Marketing Benefits

Social media marketing is more than just spreading a marketing message through social networking tools like Twitter or Facebook. It is about brand management and defense on those same social tools, and turning that defense into marketing opportunities. In many cases, social media marketing will often transcend the typical marketing communication messages and campaigns, because it comes from sources other than the marketing department. The customer service department is an unlikely place for social media marketing to happen, but because of the public nature of social networks, it can be a great place for brand defense and word of mouth marketing to happen, all because the customer service department is on the ball and handling customer complaints. Here is an example of how social media marketing usually works. 1) A customer has a complaint with their satellite service provider. They send a tweet out, which is seen by their 750 followers: “Channel 213 is out, and right before the big game. Stupid satellite company. Been sitting on hold for past 30 minutes.” 2) The satellite company is monitoring Twitter, and they respond with a message of apology and an offer to help.

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Using Customer Service To Get Social Media Marketing Benefits

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Getting Noticed on the Web

Website Engagement Techniques: The Caricature Effect Marketing is all about getting noticed, getting remembered, and motivating people to action. Whether it’s a website, display ad, or video, it must first grab people’s attention, it must stop the viewer from going onto the next website, turning the magazine page, or clicking the stop button. In order to accomplish that increasingly difficult task, you must understand the Caricature Effect. The Caricature Effect The Caricature Effect simply stated says that what we notice is variation from the norm. Caricature artists exaggerate reality because that is how we visually distinguish one person from another. Human beings are preprogrammed to look for patterns and variations in those patterns, it’s how we recognize who people are, and it is a basic survival mechanism that helps us recognize danger and distinguish friend from foe. By distorting an individual’s prominent facial features the caricature artist mimics the human brain’s way of remembering who’s who. Our brains are not cameras that take pictures and file them away for future reference

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Getting Noticed on the Web

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Happy birthday to the iPod

Ten years ago – on 23 October 2001 – Steve Jobs took the stage at Apple’s Cupertino headquarters and announced a new device that would change the way people purchase and listen to music all over the world – the iPod. Within two months of going on sale, Apple sold 125,000 iPods – even despite a $399 price tag – and the product was already on its way to becoming a classic. As a result of a decade of popularity, Apple has sold 320 million iPods around the world. The first iPod captivated users with its sleek design and 1,000-song capacity. Today, the iPod Classic can hold up to 40,000 songs. Over time the product evolved – spawning different designs and models like the Shuffle, Nano and Touch. What started as a bulky and sometimes temperamental music player morphed through each generation into a fully integrated colour device that could play music, movies and games

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Happy birthday to the iPod

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Beginner’s Guide to Pay Per Click Advertising

Hi now for all of us in the Internet marketing or information publishing arena we will undoubtedly use pay per click advertising at some stage. Now for those just starting out, it can all be a bit confusing so here’s a real beginner’s guide to the main ones – who they are, what they are and what you can expect. But as I’ve identified many times before you really need once you’ve been through this brief outline to go off and have a go, there’s nothing like DIY, you need to see and understand the nuts and bolts of how PPC advertising works. What Is Pay Per Click? Pay per click advertising, or PPC for short, is online advertising that works for any organisation whether offline or online and is certainly a method for helping advertisers drive highly targeted traffic to your site or offline business as well. . Here’s the History Bit It started in 1997 with Yahoo’s Search Marketing and since then has grown into a variety of different programs. There are a number of different options you can try. The top 3 pay per click search engine advertising programs are Google AdWords, Yahoo’s Search Marketing and Microsoft AdCenter

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Beginner’s Guide to Pay Per Click Advertising

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Google Wallet opens for business

Google Wallet has officially launched on its first smartphone, in collaboration with Citi Group and Mastercard, with the promise of other credit card giants soon to follow suit. According to CNET , Visa and American Express, as well as a number of other mobile wireless carriers, have announced their own plans to launch similar services. The service, first announced in May, makes use of Near Field Communications (NFC), allowing users to swipe or tap their phones to pay by credit card rather than reaching for their wallet. Vice president of payments Osama Bedier wrote on the Google blog : “With Google Wallet, you can tap, pay and save using your phone and near-field communication (NFC).” “Google Wallet enables you to pay with your Citi Mastercard credit card and the Google Prepaid Card, which can be funded with any of your existing plastic credit cards. “Our goal is to make it possible for you to add all of your payment cards to Google Wallet, so you can say goodbye to even the biggest traditional wallets. “This is just the beginning, and while we’re excited about this first step, we look forward to bringing Google Wallet to more phones in the future.” Early adopters of the service will also benefit from a $10 free bonus to their Google Prepaid Cards if they set up the Google Wallet service on their phones before the end of the year. The service is currently only available to a small handful of people using the Nexus S 4G smartphone in the United States. Google is the first service to break into the market with a digital wallet but with competitors already planning to follow suit, it’s only a matter of time before near field communication comes to the UK

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Google Wallet opens for business

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‘I can haz mazterz?’: academia goes viral

Does the phrase ‘can has’ mean anything to you? Do you await office emails delivering Jedi squirrels or dramatic chipmunks to break up your work day? Or are bully cats on YouTube something you can’t get enough of? Well, these phenomena, known as memes, are now being put under the microscope by academics. A meme is a concept first identified in the 1970′s by Richard Dawkins, who identified memes as ideas, catchphrases, tunes and fashion. In the information age, however, they have been associated with goofy iconography, such as illiterate felines. One of the key drivers of the meme culture is the ‘bored at work’ idea, as people want short pieces of entertainment that have a feel good factor attached. “Any kind of art is alleviation of boredom,” writer and blogger Cole Stryker told the Independent

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‘I can haz mazterz?’: academia goes viral