ideas

Seven Tips for Better Business Writing – A SPN Exclusive Article

In the fast-moving environment we live in these days, those who jump to the top have fantastic communication skills, and that means superior business writing than the competition. You’ve heard the saying, “the pen is mightier than the sword.” Well, in business, you’d better be able to flourish a pen or else you might just fall on your sword. In the Information Age in which we reside, it’s a foregone conclusion that your capacity to communicate is one of the most vital skills you can master. In business, you’ve got to communicate with prospects, employees, suppliers, attorneys, consultants, maybe even legislators. In many cases you can express yourself orally and do just fine; however, you are dead in the water in business if you can’t get your point across in writing. So why is business writing so necessary? Come on, you didn’t know

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Seven Tips for Better Business Writing – A SPN Exclusive Article

ideas

Twitter hushing tweets country-by-country

Twitter tells the little blue bird to hush – but only in certain countries. In a sharp policy turnaround, Twitter has announced that it will now exercise the ability to withhold tweets depending on the rules and laws of specific countries. Previously, the social network had held firm to a stance of refusing to censor tweets that may contravene a country’s laws. However, until recently, the only way in which Twitter could block a tweet was to delete it across the service globally. In an official blog post yesterday, Twitter stated: “As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression. Some differ so much from our ideas that we will not be able to exist there. Others are similar but, for historical or cultural reasons, restrict certain types of content, such as France or Germany, which ban pro-Nazi content. “Until now, the only way we could take account of those countries’ limits was to remove content globally

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Twitter hushing tweets country-by-country

ideas

Establishing Ownership of Your Content – The Rules are Changing — A SPN Exclusive Article

I was sketching out two marketing plans over the holidays for a couple of new clients and decided it was time to incorporate some of the research data/results I’ve collected during the latter part of 2011. Generally I’d spend more time testing things on my own sites first, but I’m confident enough with the results of basic testing that I’ve decided to put the ideas into live production. There are two basic interrelated concepts that I’ve been working on – content length, and establishing ownership of new content in a way which minimizes the chance of your content being considered ‘dupe’ and increases your page authority and SERP’s. The web is all about content, it’s basically one large article directory. The task for a search engine is to provide an efficient indexing system so we can connect with the information we are looking for in the fewest possible steps.

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Establishing Ownership of Your Content – The Rules are Changing — A SPN Exclusive Article

ideas

Lack of Communication is Unacceptable in a Virtual Work Environment

A virtual work environment is not an uncommon one, given today’s increasing we-are-a-global-village scenario. As employment spans geographical boundaries and employees working for a single organization could be doing so from anywhere in the world, the shifting nature of work does present its own set of challenges. One of them, and arguably the most pertinent of all, concerns the sticky issue of communication. A virtual work environment is another form of outsourcing and communication can be said to be the lifeline of any Outsourcing success. Which brings us to the crux of the matter – lack of communication is unacceptable in a virtual employee environment. This refers to both parties involved – the outsourcing service provider as well as the virtual employee who is working for the client. Lack of Communication from the Vendor The choice of an outsourcing partner plays a crucial role in determining the success of any outsourced venture

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Lack of Communication is Unacceptable in a Virtual Work Environment

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Google to make text jump off the page

Google has acquired multimedia company Apture to bring users beyond the realm of 2D in Chrome. Founded in 2007, Apture’s technology is designed to help users make ‘contextual searches’, where relevant information and text ‘jumps off the page.’ “We’ve always believed that by transforming flat web pages into interactive multimedia experiences, we could enable readers to see, hear and truly experience the ideas on the page,” Apture said. Apture’s in-page search technology gives users instant access to additional information including text, images and video from sources across the web without leaving the page – a feature that, when powered by Google , could prove an incredibly useful resource for Chrome users. The feature also gives publishers an added opportunity for revenue – for example, a mention of a local sports team on a webpage could prompt an Apture search of that team and return results for videos, images, and ticket sales. Apture’s past customers have included the New York Times, Financial Times and Reader’s Digest. Google has yet to disclose financial details of the merger or whether Apture will move from its headquarters in San Francisco to Mountain View

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Google to make text jump off the page