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Dr Dre joins up with HTC to launch new mobile phone

HTC just announced its new Sensation XL model, which uses Dre’s ‘Beats Audio’ technology in order to appeal to the increasing number of people who play music through their phone. The XL is the second phone to be produced since the partnership was announced in August. The Sensation XE was the first release using the technology. “Great audio is no longer an experience that consumers are willing to sacrifice when purchasing a phone,” Jimmy Lovine, the chairman of Beats by Dre, told the Telegraph . “The digital revolution has been great for everything but music,” he added, referring to the lack of sound quality on mobile phones, both for recordings and playback.

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Dr Dre joins up with HTC to launch new mobile phone