innovations

Siri frightens Google

Google Chairman Eric Schmidt admitted that Apple’s virtual assistant Siri may have what it takes to give the search titan a run for its money. Testifying before the Senate Judiciary Committee’s antitrust subcommittee over alleged anti-competition practices, Schmidt rebuked claims from competitors that the search engine “doesn’t play fair” while in the hot seat. In particular, Schmidt cited Apple’s newly launched virtual assistant Siri as fresh competition, noting it has been labelled a “Google killer” by some industry insiders. “History shows that popular technology is often supplanted by entirely new models. Even in the few weeks since the hearing, Apple has launched an entirely new approach to search technology with Siri,” Schmidt said . “Apple’s Siri is a significant development – a voice-activated means of accessing answers through iPhone demonstrates the innovations in search. Google has many strong competitors and we sometimes fail to anticipate the competitive threat posed by new methods of accessing information.” Apple’s Siri – which made its debut on the iPhone 4S – uses a microphone to turn voice commands into actions. Users can use Siri to send text messages, set reminders, check the weather and browse the web

Read the original: 
Siri frightens Google

innovations

F-Commerce | Revolutionising the Way We Buy Online

Social Innovations, the Manchester based Social Media Experts have released the latest version of their revolutionary F-Commerce plug-in. SIIP (Social Innovations Interactive Plug-in) is an application that allows an E-commerce site to be replicated into Facebook. SIIP intelligently targets users by interests, events and likes that are posted on their Facebook pages, this means that businesses who utilise the plug-in can actively target users on aspects such as the music, books or movies they like, where they like to go on holiday, birthdays and other general demographic information such as age and location. This means that the site, once incorporated into Facebook will present relevant products to the user based around their interests and likes. The application also has the facility to incorporate a separate section for ‘Facebook Offers’ giving the user the incentive to use the interactive f-commerce plug-in

Go here to read the rest: 
F-Commerce | Revolutionising the Way We Buy Online

innovations

Google Announces Google Ad Innovations

Google launched yesterday a new place where users can explore the company’s latest ideas on marketing technologies and provide helpful feedback. The new platform, Google Ad Innovations, will showcase new products, provide educational videos and allow users to email the company ideas on how to improve the products.

Here is the original:
Google Announces Google Ad Innovations