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8 Video Marketing Strategies for Small Business – A SPN Exclusive Article

There are a zillion ways to use video for business, varying from stylish, high-priced ad crusade commercials to complex landing page pieces designed to pull someone into a purchase. What are the greatest types of video for Small Business owners that can be created cost-effectively and published quickly and produce leads? Here are the Elite Eight. Introductory Clip Well-known and regularly underused, the video Intro to the Business is a brief, 5 minute or less (2-3 works well) homepage introduction that tells who you are, what you do and why customers should care. This can be done using a narrative in a commercial replete with lots of motion shots of the shop floor, the office, and merchandise; a talking head of the CEO to a blank camera; or use the 3rd party perspective of an authentic Video interview (see below) Business FAQ. Development costs can range from free (CEO riffing into a webcam) through a few hundred dollars to thousands for a videographer shot commercial.

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8 Video Marketing Strategies for Small Business – A SPN Exclusive Article

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Internet Video Formats: Which is Best for Video Marketing? – A SPN Exclusive Article

OK, so you’ve decided that getting some web video on your website and social media profiles is a great idea to make you more appealing to prospects and put your SEO (search engine optimization) on HGH. You realize that video marketing is a key part of your overall search engine marketing and social media strategy. Bully for you! Now onto the tech stuff. Video formats can be mind-boggling and vary depending on the equipment the video was shot with, the type of computer you use, and the final destination where you want to host and serve up your on-demand video as part of your video marketing plan. So which is best for you? Lorraine Grula provides these tips from her years of experience as a top shelf video photographer and producer in ReelSEO . Web Video Guidelines Depending on whether you are doing research to get started with web video or if you are making use of existing equipment and software, you may be limited to formats below: * Raw Video Format — As determined by your camera or, nowadays, your recording software

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Internet Video Formats: Which is Best for Video Marketing? – A SPN Exclusive Article