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Leverage Collective Knowledge with Virtual Mastermind Groups A SPN Exclusive Article

If you want to become a more effective, take-action leader who improves your business leveraging the potential and collective energy from a trusted board of advisors, you’re likely thinking about a Mastermind Group. You have a few choices to get involved, like… 1. Start one myself– recruit members, set up agendas and rules, arrange destinations, invest in technology 2. Join an Existing Mastermind Group or one being created somewhere else– pay for participation, but no headaches associated with recruitment and organization 3. Do nothing — continue to depend on discipline for your learning, action steps and personal accountability; save energy and costs associated with ANY type Mastermind experience, LOSE THE PERKS OF MASTERMIND GROUPS FOR SMALL COMPANIES A possibility we’ve developed falls under # 2 above

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Leverage Collective Knowledge with Virtual Mastermind Groups A SPN Exclusive Article

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Best Marketing Tips of Highly Successful Marketers – A SPN Exclusive Article

Most of the time when I write an article, I share my own personal marketing experiences, viewpoints and opinions – my OWN marketing tips as it were. Today, I’m going to change things up a little and share with you some of the best marketing tips of other successful marketers. I compiled these remarkable marketing gems from the thousands and thousands of quality blog posts, articles, newsletters and interviews I’ve had the pleasure of reading over the years. The hard part was narrowing my list down to only 20. I could easily have listed 100. Oh well, perhaps I’ll write a sequel or two or three… Enjoy! – Tim Berry , Planning Startups Stories – “One of the most expensive myths in marketing is that lower price produces higher volume. That might be true for coal or gasoline, but not for most businesses. Lower price means, well, ask yourself: do you always eat at the lowest price restaurant? Buy the lowest price clothes?

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Best Marketing Tips of Highly Successful Marketers – A SPN Exclusive Article

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What Facebook Changes Mean for Your Brand

The recent Facebook changes are game changing. For most this is scary; for us (and hopefully for you, too) it’s exciting! Facebook has managed to make our everyday activities even more social and has created a way for us to share our lives via a virtual scrapbook. This tool lets you feature all your old and new Facebook memories with integrated ways to express yourself through different “lifestyle apps.” Luckily for you, we read every article, and we watched the entire 1-hour, 40-minute f8 presentation, so we are here to condense the information for you as much as possible. Here are the Facebook changes you should know about: Only a few things are really going away; it’s the experience and interface that are changing. Here are the latest and greatest new features of Facebook: The Facebook Timeline — “The story of your life” The Timeline is the central change in the Facebook revamp. It is your new Facebook profile, completely reorganized with a different way to display your profile picture — a giant picture of you (your cover photo) at the top and a smaller picture (your profile picture) layered at the bottom right of the cover picture. The way the new timeline is set up allows you to keep all of those past memories, updates and posts in an organized manner through a timeline

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What Facebook Changes Mean for Your Brand

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Google Celebrates Art Clokey’s Birthday

Not many people will recognize the name Art Clokey. But a lot more people will recognize the green clay animated character Gumby that he created. Art Clokey was the pioneer of stop motion clay animation , bringing to life Gumby and his horse Pokey, who first appeared on the American kid’s show Howdy Doody. Art Clokey died last year, but to celebrate what would have been Clokey’s 90th birthday yesterday, Google’s home page featured the tribute doodle you see pictured. The initial image shows a toy block and 5 balls of colored clay representing the letters in GOOGLE

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Google Celebrates Art Clokey’s Birthday

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Leveraging the Social in Social Media

So, social media marketing is about the conversation, not the pitch. People are starting to get that. This is a good step, but what does it mean in practical terms? Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers? The Key Thing: Customer Investment Just about everyone’s familiar with the smart and trendy Mac commercials. They’ve been seen, redone, spun off and parodied just about to death, and will stand as icons of excellent advertising

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Leveraging the Social in Social Media

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Facebook gets a redesign… again

Facebook is getting a new look. Again. At the f8 conference in San Francisco, Facebook wunderkind Mark Zuckerberg took to the stage to announce some of the biggest changes yet seen to the popular social networking tool. Soon, when users sign into Facebook, they will see their profile pages revamped with Timeline integration. Zuckerberg explained that the Timeline is “the story of your life” and that moving forward users will be able to see “all your stories, all your apps, and a new way to express who you are.” “It’s how you can tell the whole story of your life on a single page.” Zuckerberg said. Timeline will be a significant change to the layout of Facebook, adding several new sections and reorganising the way information appears on a user’s profile page.

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Facebook gets a redesign… again

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How To Get Your Website Working For You

So you have your brand spanking new diploma in your hand, and you are ready to hang your shingle out and open for business. But wait – you know you need a website. So at that point you might invest several hundred pounds (at least), in getting someone to create the perfect website. The colours are stunning, the graphics are amazing. Perhaps it has a nifty little flash thing going on in the header with a montage of meaningful photography. It goes back and forward between you and your designer for weeks, tweaking it till you get it just right.

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How To Get Your Website Working For You

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How To Get Your Website Working For You

So you have your brand spanking new diploma in your hand, and you are ready to hang your shingle out and open for business. But wait – you know you need a website. So at that point you might invest several hundred pounds (at least), in getting someone to create the perfect website. The colours are stunning, the graphics are amazing. Perhaps it has a nifty little flash thing going on in the header with a montage of meaningful photography. It goes back and forward between you and your designer for weeks, tweaking it till you get it just right.

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How To Get Your Website Working For You

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Michael Jackson heads Bing’s list of top trending topics in 2009

With the international interest in his life and death, it is little surprise that Michael Jackson topped the list of top trending topics in 2009 on Microsoft Bing.

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Michael Jackson heads Bing’s list of top trending topics in 2009

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Google introduces new search ad formats

In an ongoing effort to produce richer ad formats, Google has been developing and testing a variety of new ad formats over the past few years. The latest of these ad formats are spot ads that include images and prices for specific products.

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Google introduces new search ad formats