management

Pay-Per-Click Management Services Don’t Cost, They Pay – 5 Reasons Why You Shouldn’t Do Your Own PPC

It’s true that Pay-Per-Click Advertising (PPC) such as Google’s “Adwords™” and Microsoft’s “Bing™” can be a remarkably effective, low-cost advertising solution that can almost instantly bring a flood of eager buyers to your website, if done correctly. However, it’s also true that you can take a terrible beating in a very short time if you’re not careful and don’t know what you’re doing. You see, Adwords™ and Bing™ (the dominant Pay-Per-Click platforms) are promoted as being easy to use. In a sense that’s true. You can sign up for an account and be walked through how to put up a PPC ad in a matter of a few minutes.

View post: 
Pay-Per-Click Management Services Don’t Cost, They Pay – 5 Reasons Why You Shouldn’t Do Your Own PPC

management

The 5 Most Important Things to Consider When Doing Localized SEO

First of all, let us just quickly define what Localized Search Engine Optimization (Local SEO) is. Local SEO is basically the process of optimizing your website to perform better in the search engines by allowing it to be found for the keywords which relate to the area in which you’re located. To illustrate, if you were looking to be found locally when users search for SEO services in your area, and you’re based in Wales, one such search term you may look to optimize for may be ‘SEO wales’. This would naturally vary depending on the location in which you’re situated and what users are actually looking for. So let us take a look at the 5 most important things to remember when optimizing for local search terms: 1) Keyword Research It all starts with keyword research. This not only involves knowing your niche but also knowing the keywords that people use to search for your niche specific products or services

More here:
The 5 Most Important Things to Consider When Doing Localized SEO

management

The Biggest Video SEO Secret of Them All

There are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on winning search on Google, the biggest search engine of them all, as well as Yahoo and Bing. But the biggest video SEO secret? Forget about winning search on Google, win search on YouTube instead. That is because YouTube is the second biggest search engine in the world, behind Google. Furthermore, the fact that YouTube is so popular, also gives YouTube videos high ranking in search results on Google and other search engines online

Read the original here:
The Biggest Video SEO Secret of Them All

management

LinkedIn Publicity: How Online Press Release Distribution Can Help You with Your LinkedIn Marketing Efforts

Online press release distribution has not lost its power to create buzz and brand awareness. In fact, in speaking with many business professionals who have used our distribution partner’s press release services, we’ve been told: * Their press releases were picked up by 40+ online sites and media news stations. * Their press release placement brought additional credibility to the launch of their new books, products and services. * They started to dominate the search engines – and “own” their keywords as search engines love optimized press releases * They doubled and tripled their website traffic * Multiple reporters and media professionals contacted them for additional interviews and media opportunities that give them more exposure. * Their website now ranks higher on Google – because online press release distribution is a powerful link building too. Here’s an additional benefit of online press release distribution that no one else is talking about…Online press release distribution will help you with your overall LinkedIn marketing efforts. 6 Ways Online Press Release Distribution Can Help You With Your LinkedIn Marketing Efforts 1) The press release generated publicity can provide you with instant credibility with your LinkedIn profile visitors. For example my client Sara LaForest’s headline reads like this: “Top Management Consultant Featured in Business Week, Fast Company & WomenEntrepreneur.com – Connect and Find Out Why”. This shows readers immediately why they should trust her and why they should trust what she has to say

Read more here:
LinkedIn Publicity: How Online Press Release Distribution Can Help You with Your LinkedIn Marketing Efforts

management

Google+ welcomes business with open arms

Newcomer Google+ has invited businesses onto its social networking site, giving brands a new opportunity to ‘build relationships’ online. Product Management Director for Google+ Pages Dennis Troper wrote in a blog post : “Since the initial launch of Google+ just a few months ago, we’ve welcomed over 40 million people and introduced more than 100 new features. For all these people, one important part is still missing – your business.” While corporate profiles have become an important fabric in other social networking sites like Twitter and Facebook, until now Google+ has restricted access for business, focusing its attention on developing its social network as a consumer service. “So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about – from local businesses to global brands – so today we’re rolling out Google + Pages worldwide,” Troper said. Businesses will now be able to share information about themselves with other G+ users, and make use of features such as circles and hangouts to interact with customers.

More here:
Google+ welcomes business with open arms

management

How to Choose a Colocation Data Center to Host Your Website – A SPN Exclusive Article

Choosing a colocation data center for your servers is an important step in the growth of any business. There are a few important things to consider before choosing a data center. The following tips will save you a significant amount of money and improve uptime: * Choose a location that is easily accessible to your business or by a reliable support technical team. This will help in reducing or preventing outages and minimizing downtime. Most major cities have hubs full of technical expertise and resources that can be available at the drop of a hat. * The data center facility you choose should have a sufficient amount of room to expand. That way you do not have to worry about moving if the facility fills to maximum capacity. Alternatively, be cautious of moving into an empty facility. You do not want to do business with a data center that has a failing business model

See the original post: 
How to Choose a Colocation Data Center to Host Your Website – A SPN Exclusive Article

management

SEO with WordPress Sites

Once you identify a keyword that you wish to rank in Google for you want to get your on-page S.E.O right. S.E.O stands for Search Site Optimization and is the method a website undergoes to boost its odds of being found in Google for the relevant keywords. Meta-tags are HTML ( site code ) classes that search websites use to identify which keywords an internet site is relevant for. There are three first tags you will need to get right ; ‘Title ‘, ‘Headings ‘ and ‘Description’. Page Title The page title must contain your keyword. It doesn’t have to only be the keyword but ideally your keyword should appear at the start of title and there shouldn’t be any more than 70 characters in your title. Hence for instance I may have titled the page something like ; SEO – Using WordPress To Lift Your Site in Google Or SEO – Why You Want an SEO Company Or SEO – Local Economy SEO Services What ever your keyword is use it in the page title. Advanced WordPress Tip Using a plugin like WordPress SEO by Yoast will permit you to make 2 different headings – one for Google and the search engines and one for human readers

Go here to see the original:
SEO with WordPress Sites

management

Four Social Media Marketing Myths

Social media marketing has many myths and untruths surrounding it, usually spread by people who have no knowledge whatsoever of social media marketing and how it works. These are some of the most common myths that abound, and some possible responses to use when faced with them. The Company’s Customers Do Not Use Social Media This is a common myth, and one that continues to astonish a lot of social media marketing professionals. Some companies do not use social media at all, yet they profess to have the knowledge of their customers’ social media habits. The best way to find out if customers are on a social network is to join it and upload the customer email list. If no one is truly on there, the company can avoid it and never use it again. But if at least 20% of the list is on the network, the company should use that network and engage in social media marketing

Continued here:
Four Social Media Marketing Myths

management

Blog Management – Go Blog Wild

Maintaining a blog is about much more than simply presenting the latest news in the life of a person or a brand. A good blog is about conveying the writer’s personality and interests to his audience. To that end, the comments section should be one of the liveliest parts of a blog. In addition, there should be an array of links available to promote similar or interesting sites for the readers, and the content should be on-topic and creative. One of the most interesting things about the web is the ease with which people can organize events. Flash mobs are a great example of this: A quick handful of tweets or SMS messages, and kids show up at a public school to perform an elaborate dance routine in protest against bullying.

Read the original here: 
Blog Management – Go Blog Wild

management

The Era of the Social Media Snob

What is this new type of snob? What is a social media snob? Well I have a feeling you already know, but here is an example. This is the person that has spent the last 3-7 years making “lots” of money using social media marketing or blogging and teaching others how to do it. And while they are selling you marketing products off their blogs or websites, they tell you that you must engage with your customers in order to make money.

See original here:
The Era of the Social Media Snob

Next Page »