marketing

Viral Marketing: A Winning Combination of Content and Outreach

Viral marketing is nothing new, but social networking has changed the way we think about it. It has never been easier to share something en masse, and there have never been so many different platforms on which to do this. That said, the key to dissemination is not only utilizing every outlet available but also creating content that people will want to share. After all, you can have a whole host of share buttons accompanying your content, but ultimately the decision to share is up to the user. Here are a few things to consider when aiming for the relentless ubiquity associated with viral marketing. Define your message. What is the one thing you want people to realize when they view your content? In one sentence, articulate that in specific, but not overly complex terms

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Viral Marketing: A Winning Combination of Content and Outreach

marketing

12 Social Media Rules of Engagement for Small Businesses

Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is doing it. Or, they shoot out a few tweets and after a few days or weeks give up because no one is paying attention. Is social media the right tool for your business? Here are some guidelines to help you use social media as a strategic marketing tool: 1

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12 Social Media Rules of Engagement for Small Businesses

marketing

Being Realistic About Your Content Marketing Campaign — A SPN Exclusive Article

Here are 3 things I wish someone had told me when I launched my own blog seven years ago. Maybe, if I knew then what I know now, I wouldn’t have struggled so much in the beginning! You Will Struggle for Topics Most of my clients tell me that coming up with topics for their blog is the hardest part of investing in a content marketing strategy. They either think that A) their industry is boring (in which case I think it’s time to find a job you like!) or B) no one is interested in hearing what they have to say. That’s not the case! Your industry is only as boring as you make it out to be. What’s old news to you might be ground-breaking to your readers; you just have to package it the right way! Case in point: the brilliant video by the Dollarshaveclub.com . Would you have ever ranked razors in the “cool” product category?

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Being Realistic About Your Content Marketing Campaign — A SPN Exclusive Article

marketing

The 10 Commandments for Online Marketing Success – A SPN Exclusive Article

Just like there are reckless and foolhardy methods you can use that will absolutely assure marketing failure, conversely, there are sound, proven, time-tested techniques that will greatly enhance your chance for marketing success. Following are The 10 Commandments For Online Marketing Success… 1. Thou Shall Have a Clear Vision and Goal There’s an age old proverb by Thomas Edison that famously states: “He who fails to plan, plans to fail.” Truer words have never been spoken. You need to have a plan before you start a business. Why is a business plan so important? Because a properly constructed business plan is like a roadmap to your goals – a GPS if you will.

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The 10 Commandments for Online Marketing Success – A SPN Exclusive Article

marketing

Internet Video Hosting Strategies and Tips – A SPN Exclusive Article

Video Marketing for small business is growing in significance in the media-rich, entertain me culture we now live in. That much we know. To show your video clips on your site, there are a number of details you should take into account on how to serve up your video files, because they tend to get large and load slowly, so utilizing a service in the cloud to host your videos that has mega-capacity and specializes in streaming video is an excellent idea. It ultimately comes down to ease of use versus control, with a smidgen of quality and user-experience mixed in. Video Streaming Services There are virtually dozens of qualified video hosting sites available you can utilize, and this is not the place to analyze them all. Some you’ve heard of, some you haven’t. I’ll detail and link to some of the top dogs here for both free and paid video sharing services.

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Internet Video Hosting Strategies and Tips – A SPN Exclusive Article

marketing

10 Ways to Be Successful with Affiliate Sales

Affiliate marketing is one of the fastest and most affordable ways to get started making money online. In essence, what you are doing is selling other companies’ products for a commission. You can make money without developing your own product or building your own sales site. All you do is promote the product and send the customers to the company’s site to make the purchase. Of course, I don’t want to make this sound too easy. It does take work, commitment, persistence and time like any other business.

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10 Ways to Be Successful with Affiliate Sales

marketing

An Argument Against Outsourced Content – A SEO-News Exclusive Article

Let me start off by explaining exactly what I mean when I say “outsourced content.” Just because a piece of content wasn’t written inside the four walls of your office, that doesn’t automatically mean it’s “outsourced” as I define it. Do I think hiring a freelance writer to manage your business blog counts as outsourcing? No. Do I think having a PR firm write and distribute press releases under your company’s name counts as outsourcing? No. Do I think hiring a social media marketing or SEO firm to write and promote content counts as outsourcing? No

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An Argument Against Outsourced Content – A SEO-News Exclusive Article

marketing

Seo Friendly E Commerce: Is Your Ecommerce Software SEO Friendly? – A SPN Exclusive Article

Everybody agrees that ecommerce software is invaluable in any online business. However it can even be more useful to you if it is SEO (search engine optimization) friendly. And that is one of the reasons why it is very important for you to find out whether your ecommerce software is capable of attracting traffic from popular search engines like Google, or not. These days we have lots of ecommerce software on the market. Some of it costs a fortune while we even have free software or at least where you can use it for free on a trial basis of 30 days

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Seo Friendly E Commerce: Is Your Ecommerce Software SEO Friendly? – A SPN Exclusive Article

marketing

17 Ways to Make Sure Your Website is Working for You

Is your website bringing in at least five new inquiries per day? If not, you need to look at its functionality. Your website acts as a “storefront.” You should put as much thought and care into your website as you would to the display in your store’s window. Your website needs to attract customers and keep them coming back for more. The following should give you a place to start and a guideline of what a good website should have and what it should do: 1. Where Do Your Eyes Go First? You only have a few seconds to catch a visitor’s attention

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17 Ways to Make Sure Your Website is Working for You

marketing

Too Much Traffic? Too Many Leads? Try Search Engine Optimization

Yes, you read the title right. My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound leads from organic search had dropped by over 50%. And the client was absolutely thrilled with the results. So when is less organic search traffic better? And when are fewer leads from organic traffic better? Less traffic from organic search traffic can be better when the site attracts the wrong kind of traffic, and fewer leads can be better when the site attracts the wrong kind of leads.

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Too Much Traffic? Too Many Leads? Try Search Engine Optimization

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