mobile-devices

Sponsored Stories coming to News Feed near you

Facebook is all about ‘brand’ new features this week – with Sponsored Stories coming to a News Feed near you. The social network giant announced yesterday it will begin rolling out Sponsored Stories in users’ news feeds, coming on the heels of their recent introduction of private Page messaging between brands and consumers . The ads will roll out gradually starting in January, allowing brands to reach users whose friends have liked, commented on or interacted in other ways with the brand’s Facebook Page. “You will only see Sponsored Stories in your news feed about your friends or people you are connected to,” said Facebook spokesperson Annie Ta. “You will never [see] a post from a page you are not a fan of, or from people who are not your friends.” Of course, Facebook is not averse to making changes to its News Feed , whether they’re wanted or not. However, Ta added: “We want to be really thoughtful about this, so we’ll have a lot of rate limits in place. “We hope to show people no more than one Sponsored Story in their News Feed per day and we’ll clearly label the story. They’ll also be of the same size and treatment as other stories in News Feed.” Facebook has yet to determine pricing for the News Feed ads or if they will be purchased as marketplace ads, premium ads or both. Additionally, the company has not disclosed what brands will participate in the initial roll out.

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Sponsored Stories coming to News Feed near you

mobile-devices

Adobe throws Flash overboard

Adobe is set to abandon efforts to bring Flash to mobile devices, instead refocusing its attentions on HTML5. The news comes just as the software firm announced it would axe 750 jobs as part of a restructuring process to place more emphasis on digital media and marketing efforts. According to ZDNet , a source close to Adobe delivered the following announcement to business partners: “Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores. “We will no longer adapt Flash Player for mobile devices to new browser, OS version or device configurations.” If confirmed, the announcement would represent an about-face on the company’s efforts to promote Flash player in mobile devices.

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Adobe throws Flash overboard

mobile-devices

Get Closer to the Southeast Asian Market at ad:tech Singapore 2011

Singapore is one of the most dynamic and fastest-growing digital media markets. One of the Four Asian Tigers, Singapore has seen explosive growth in recent years, particularly when it comes to digital media such as the Internet, mobile devices and entertainment. If you are a digital marketer interested in learning how to tap into Singapore and the rest of the Southeast Asian market, you need to attend ad:tech Singapore on June 16-17, 2011 at the Suntec Convention Center. This show brings together some of the leading marketing and advertising experts in the region for two days of sessions, interactive workshops and networking opportunities.

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Get Closer to the Southeast Asian Market at ad:tech Singapore 2011

mobile-devices

Google Heads Mobile Platform Development

Google heads a group including T-Mobile, HTC, Qualcomm, Motorola and others have collaborated in a broad alliance to develop the first truly open and comprehensive platform for mobile devices, the Android.

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Google Heads Mobile Platform Development