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Skip all you like with Spotify Radio

The good folks of Spotify are certainly changing things up. Last week they announced the addition of music based apps to their service, and now they’re taking on Pandora. “We’ve built a radio app on top of our platform,” said Spotify co-founder and Chief Executive Daniel Ek during his announcement at LeWeb. “It’s kind of like Pandora, but with unlimited skipping and unlimited stations.” Up until now, Spotify has only allowed subscribers to play the specific songs or albums they chose. With stations, users can now choose a category and let Spotify do the picking. And, the unlimited skipping is likely to be a big draw. In contrast to Pandora – where skipping is limited due to the fact that they pay music labels by the song – if subscribers dislike the Spotify song choice they can skip to the next one as many times as they like. According to the company’s official blog post: “Starting a radio station is easy. Click ‘Start Artist Radio’ at the top of any artist page or just drag a track to ‘Radio’ in the left sidebar

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Skip all you like with Spotify Radio

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Population growth dominates Facebook’s newsfeed

Facebook has revealed its list of top ten most-mentioned news stories of 2011 in the UK, with a BBC story concerning global population growth. In addition to the number one article, other newsworthy topics included the UK riots, the Royal Wedding and The Only Way Is Essex. The social networking giant put together the list by counting the number of clicks on its site for stories posted from the UK’s top media outlets. These articles can have appeared as shared items, wall posts or likes. Coming in at second place was the Sun’s story about a woman who received a tattoo with a scatological theme from her boyfriend for cheating on him.

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Population growth dominates Facebook’s newsfeed

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Invite All Facebook Friends to Help Your Brand – A SPN Exclusive Article

Can Facebook friends really help brands? The answer may be obvious to some, or not that obvious to others, but online marketers believe that brands doing social media marketing can gain plenty of benefits especially when they invite all Facebook friends of their fans to engage with them. This marketing strategy maximizes the reach of a brand, and globally if need be. Loyal consumers are what brands desire but one doesn’t become a loyal consumer overnight. It takes some time, and it starts at some point in time. Hence, brands must continue reaching out to new consumers and converting them to repeat consumers. Highly satisfied consumers could themselves advocate for the brand among their friends, a manifestation of the true value of Facebook friends to a brand. Yes, the value of a Facebook fan is not that easy to determine in terms of money, but attempts have been made by some companies to compute it. One social media marketing platform used the ratio of number of fans to wall posts, and came up with a low figure

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Invite All Facebook Friends to Help Your Brand – A SPN Exclusive Article

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FTC Seeks to Regulate Online Merchants With Proposed Changes to Mail Order Rule

The Federal Trade Commission (FTC) is proposing amendments to the Mail Order Rule that would result in its regulation of all sales made over the Internet regardless of how a buyer might initiate the purchase. If you’re an online merchant, the ramifications are significant. The Mail Order Rule The Mail Order Rule (Rule), actually The Mail or Telephone Order Merchandise Rule, was issued in 1975 and later updated in 1993 for purposes of clarifying a merchant’s obligations regarding shipment of merchandise. The FTC passed the Rule to force merchants to consider and state the time of shipment, or at least to ship within 30 days.

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FTC Seeks to Regulate Online Merchants With Proposed Changes to Mail Order Rule

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New Rules for E-commerce – A SPN Exclusive Article Part 2

When the Internet was conceived, it was developed as an ‘information highway.’ It has evolved into an e-commerce solution that is a mandatory component for every business. However, the Rules of E-commerce have changed. In this article we introduce the new rules and how they impact online Merchants. • In Part 1, we discussed how the new rules impact consumers. • In Part 3 we will discuss how the new rules impact web hosting companies. • In Part 4 we will discuss how the new rules impact shopping cart developers. • In Part 5 we will discuss how the new rules impact smart phone application developers.

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New Rules for E-commerce – A SPN Exclusive Article Part 2

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My Website is Ranked High – Where’s the Traffic?

Since you started your website, you’ve probably noticed that there is a continual quest to get a high ranking in Google and the other search engines. The reason why a high ranking is so sought after is the resultant traffic that accompanies being listed at the top of Google’s results lists. Google is the biggest referral source on the planet. It can send you more referrals than any human being can.

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My Website is Ranked High – Where’s the Traffic?

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Recognizing the Power of Video Marketing

Video Marketing The use of online video as a marketing tool is a relatively new innovation but is one that is proving to be very popular with businesses. Video has been used for some time by the corporate sector, but online video has a shorter lifespan although that is changing. Businesses have recognized the power of this medium which enables their products or services to be demonstrated to audiences all around the world. This is what we mean by ‘global reach’. Visual Engagement Video is a highly visual medium for connecting with your customers. People enjoy watching video and in some cases would prefer to watch a video than read a book as they prefer the immediacy of this medium. Then there is the fact that attention spans are shorter than previously which means that people are less likely to spend time reading about a subject, e.g. product specifications. Product information can be condensed into a short video which appeals to an audience which may be cash rich but time poor.

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Recognizing the Power of Video Marketing

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Internet Usage among Children on the Rise

new survey by Nielsen Online highlights the importance of leveraging the online platform for marketing to children. According to Nielsen’s figures, the number of kids online has increased 18% in the past five years, while the total online population grew only 10% in that period.

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Internet Usage among Children on the Rise

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Bing adds Real-Time Twitter to Search Results

As part of an effort to integrate real-time data into search results, Microsoft has announced that its one-month-old search engine Bing now includes the latest tweets of Twitter users.

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Bing adds Real-Time Twitter to Search Results

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Half of Twitter Users Fail to Utilize Service to Full Potential

Although the popular micro-blogging service Twitter has experienced dramatic growth in the number of accounts since last year, 54.9% of users have never tweeted, 55.5% are not following anyone, and 52.7% have no followers, according to a new study from HubSpot.

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Half of Twitter Users Fail to Utilize Service to Full Potential

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