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Google brings Your World to your search results

January 10, 2012 by elegant · Leave a Comment 

Seeking to deliver on CEO Larry Page’s promise of a more social Google , the search seraph announced earlier today another new initiative to infuse social signals in search. Your World marks the third major revamp tooled toward social search in the approximately nine months since Page ascended the search throne atop Mountain View. “We’re transforming Google into a search engine that understands not only content, but also people and relationships,” Google Fellow Amit Singhal explained on the Official Google Blog . “We began this transformation with Social Search, and today we’re taking another big step in this direction.” Google’s three major plays with the revamp include finding results catered to individuals, and integrating the profiles of those with similar interest or who may be close to your social circle in results and autocomplete features. Your World also places Google+ pages related to search terms within easy reach for users to visit.

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Google brings Your World to your search results