online marketing

Beef Up Your Internet Marketing and Your Body At The Same Time!

In today’s health-conscious society, everyone has spent at least a couple minutes of their life thinking about (or purposely ignoring) their diet. Is this meal healthy? How many calories are in this? Does this bacon-wrapped butterball make my butt look fat? The theory and principles behind improving your health and getting better results can also be attributed to what you do or do not contribute to the health and welfare of your website’s SEO.

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Beef Up Your Internet Marketing and Your Body At The Same Time!

online marketing

20 Quick Tips for a More Profitable Website

When the World Wide Web began about 20 years ago, it opened up an amazing world of opportunity for people to make their own success and realize their dreams. More people than ever were able to start their own home business. Unfortunately, about 95% of the people who start their own online business will fail. People are led to believe all they have to do is throw up a website and the money will start pouring in. This is definitely not true! Building a website now is much easier than it was 20 years ago but you still need to know how to make your website efficient and profitable

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20 Quick Tips for a More Profitable Website

online marketing

Don’t Give Up on Your SEO in 2012! – A SPN Exclusive Article

Many site owners get discouraged with their SEO campaigns very quickly. Either they are expecting miraculous results inside of three months or they seem to focus on what their site isn’t doing as opposed to how it is improving. These attitudes are the quickest way to kill your SEO campaign and hurt your online presence in 2012. Here are four things to keep in mind as you outline your 2012 SEO campaign: Everyone Knows “Just Enough” SEO to be Competitive For small businesses looking to optimize their own websites, there is a veritable treasure trove of free tips, tricks, guidelines, opinions, etc.

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Don’t Give Up on Your SEO in 2012! – A SPN Exclusive Article

online marketing

20 Little-Known Marketing Blogs You Should Be Reading – A SPN Exclusive Article

When it comes to marketing blogs, we all know what the “authority” blogs are, right? After all, they’re hugely popular and many of us follow those blogs faithfully. Blogs like ProBlogger, DailyBlogTips, SearchEngineJournal, ShoeMoney, CopyBlogger, just to name a few. You know, the usual suspects.

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20 Little-Known Marketing Blogs You Should Be Reading – A SPN Exclusive Article

online marketing

New Rules for E-commerce – A SPN Exclusive Article Part 3

When the Internet was conceived, it was developed as an ‘information highway.’ It has evolved into an e-commerce solution that is a mandatory component for every business. However, the Rules of E-commerce have changed. In this article we introduce the new rules and how they impact shopping cart developers. • In Part 1, we discussed how the new rules impact consumers. • In Part 2 we discussed how the new rules impact online merchants. • In Part 4 we will discuss how the new rules impact smart phone application developers.

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New Rules for E-commerce – A SPN Exclusive Article Part 3

online marketing

Google+ Is Serious About Business and Their Tools Show It

The Analytics tools for Google+ have many excited about the new Google+ Business Pages. Businesses know that when it comes to BI and decision making, data is king. Google has had years of experience building and honing its data gathering, analysis and reporting tools within the business framework, and it leverages this competitive advantage by integrating its leadership in search and API development to offer an easy and reliable way for businesses to measure the success of their online initiatives. This is a notable strength of the new social network’s business page features, because the Analytics component has been conceptualized and built from the very beginning. In stark contrast, Analytics and business intelligence seem to have been an afterthought for competing networks. Search It always makes sense for businesses to build on and extend their core competencies. Google is the dominant search engine in the online world so it’s no surprise that it brings its search expertise to the social networking table. Google+ Search focuses on allowing users to search through Google+ content, returning information from profiles, member posts and shared content from the Sparks engine

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Google+ Is Serious About Business and Their Tools Show It

online marketing

10 Surefire Marketing Tips That Will Improve Your Website Conversions

Like millions of other people, I’m a huge NFL football fan (go Giants), and the one thing I’ve learned over the years is that on any given Sunday, the worst team in the league can beat the best team in the league. It happens all the time. Why? Because in sports, just like in business, there’s a very thin line between success and failure – winning and losing. And the team that executes their game plan the best and makes the fewest mistakes will invariably win the game. That’s not a theory – statistics bear that out. In sports, mistakes are the wild card – the great equalizer

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10 Surefire Marketing Tips That Will Improve Your Website Conversions

online marketing

Add Guest Blogging to Your Article Marketing Strategy and Watch Your Traffic Soar – A SPN Exclusive Article

There’s been a lot of talk lately that article marketing has gone the way of the Do-Do bird, especially since the Google Panda update. As I see it though, the value of article marketing hasn’t diminished at all, the process itself has just evolved. Add guest blogging to your article marketing strategy and bring it back to life. Most webmasters don’t realize it but guest blogging is another type of article marketing, one which produces much better results if done properly. After all, what’s a blog post? It’s just another article, only it’s published on a blog. And what’s a blog? A blog is another place to publish said article – just like an article directory but with better quality traffic. How Does Guest Blogging Help Your Traffic

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Add Guest Blogging to Your Article Marketing Strategy and Watch Your Traffic Soar – A SPN Exclusive Article

online marketing

Why Copywriting is the Litmus Test of Your Online Marketing Readiness

Online marketing requires considerable planning, especially to those promoting a service. Service business owners and independent professionals face multiple challenges of promoting themselves as well as communicating the value of their services. Therefore service business owners often question whether they are ready to launch a full-scale online marketing effort. Almost always, the question can best be answered by the copywriter – the resource charged with creating and implementing the business’s message strategy.

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Why Copywriting is the Litmus Test of Your Online Marketing Readiness

online marketing

6 Essential Social Media Marketing Tips

When you go about marketing your online business through social media, there are a few basic guidelines you should aim to follow. These can be applied to forming connections in social networking sites such as Facebook or Twitter, as well as in social bookmarking services like Digg, StumbleUpon or Reddit – although, perhaps to a slightly lesser extent. Being a success through social media is all about leveraging connections, and giving in to the fact that no website is an island. If you are completely self-absorbed and only socialize with others for your own benefit, then you will have a hard time building a loyal following. These next few tips will help get you moving in the right direction, so you can grow your network much faster by using social media. 1. Get To Know The Culture: Before you get too trigger-happy and start sending friend requests or following people all over the place, get comfortable with how people interact in your chosen network. Find out what people respond to and get a sense of the language and etiquette people use when communicating with each other

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6 Essential Social Media Marketing Tips

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