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5 Common SEO Myths Explained

SEO, which stands for search engine optimization, can be difficult to understand if you are not familiar with it. Unfortunately many things you read about SEO on the internet are not always true. There are a lot of myths and misconceptions floating around the net and they can sometimes be hard to confirm or debunk because of the ever changing techniques and the complexities of the search engines. Some of the most common SEO myths are listed below and with it, the information to expose the truth so you can concentrate on real SEO methods to improve your site rankings and increase your traffic.

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5 Common SEO Myths Explained

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Has Google+ Already Won that War Against Facebook? A SPN Exclusive Article

Just within the last two years Facebook overtook Myspace as the king of social networking. Now Myspace has been regulated by the technology and advertising community to the garbage heap of websites. Now has arrived what everyone knew would come, Google+, the newest best “social network” to compete in a crowded pack, dominated significantly by Facebook. Many people see that Facebook has a stranglehold on the social networking, and that nothing will take away it crown. I see completely the opposite that Google+ has already won, and within a year will easily take away any dominance that Facebook has, quickly sapping Facebook’s influence and value. For the last few years, I’ve made the argument to friends and colleagues that Google should be buying Facebook, it was only a natural progression. Instead of selling to Google, Facebook felt that it was a long-lasting company that itself needed to buy other companies and become the next Google

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Has Google+ Already Won that War Against Facebook? A SPN Exclusive Article

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When Paid Search May Be Losing You Money and You Don’t Know It

Using a PPC strategy was a good idea. From your perspective, it’s worked and it’s making you money. The figures tell the story. The click through rate is above average. The keywords and ads are working well. And you’re getting a satisfactory conversion rate and ROI. But simply taking your results at face value can give you a false picture. Because you can be making a big mistake when looking at these. The criterion of success for PPC search is whether it can meet your goals profitably through conversions.

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When Paid Search May Be Losing You Money and You Don’t Know It

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Gov. Jerry Brown Signs Law to Collect Taxes from Ecommerce Retailers

Gov. Jerry Brown signed into law Wednesday the online sales tax bill to end California’s existing redevelopment program and to make online retailers collect sales taxes. Under the new online sales tax law, AB 28 1x, online retailers without a brick-and-mortar presence in California would have to collect the same taxes as physical stores.

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Gov. Jerry Brown Signs Law to Collect Taxes from Ecommerce Retailers

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Google becomes Crafty outside the Web

Many people see Google as nothing more than that massive search engine they use every day, or do not use every day, to help them find what they need when browsing online. Google’s presence beyond the online and out in the real world is hardly known. But Google wants to make their presence a bit more clear in the real world today, and has posted a blog detailing that their company has been working on real physical products, as opposed to just virtual ones, around the world for a while now, and that they hope these creations can further benefit the growth of their company and use of their search engine.

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Google becomes Crafty outside the Web

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Google Changes Algorithm in Response to Negative Links Flaw

It’s a commonly-held belief that negative comments are poisonous to an online retail site’s reputation. In fact, many companies invest time and energy into reputation management in an attempt to ensure that the online buzz about its products and services are as positive as possible. However, what happens when someone finds a flaw in the system and benefits from providing horrible customer service?

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Google Changes Algorithm in Response to Negative Links Flaw

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SEO Lessons from Local Businesses

More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share. In this article, I am going to detail some of the stories I’ve heard, which frequently tells more about some of the people in our industry, than it does about the effectiveness of search engine marketing. PROBLEM #1 – “I rank number one in Google, and yet, I have never earned a dime from my website…” When I first heard this story, I was very surprised… After all, if your SEO company did good keyword research, there is no reason why you should not be getting traffic and a few sales from a top ranking in Google

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SEO Lessons from Local Businesses

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SEO Lessons from Local Businesses

More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share. In this article, I am going to detail some of the stories I’ve heard, which frequently tells more about some of the people in our industry, than it does about the effectiveness of search engine marketing. PROBLEM #1 – “I rank number one in Google, and yet, I have never earned a dime from my website…” When I first heard this story, I was very surprised… After all, if your SEO company did good keyword research, there is no reason why you should not be getting traffic and a few sales from a top ranking in Google.

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SEO Lessons from Local Businesses

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Google Acquires Social Search Engine Aardvark

Mashable reported on Thursday that search giant Google is adding to its empire through acquisition by purchasing social search engine Aardvark. Google told the online site that it’s “signed an agreement to acquire Aardvark but don’t have any additional details to report at this time,” although Tech Crunch valued the deal at $50 million.

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Google Acquires Social Search Engine Aardvark

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Internet Usage among Children on the Rise

new survey by Nielsen Online highlights the importance of leveraging the online platform for marketing to children. According to Nielsen’s figures, the number of kids online has increased 18% in the past five years, while the total online population grew only 10% in that period.

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Internet Usage among Children on the Rise

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