optimization

Local SEO for Small Businesses: What You Need and How to Get It — A SEO-News Exclusive Article

Never has there been a more overused and often less understood term than Search Engine Optimization, or SEO. Millions (I am not kidding) of freelancers are in front of their PCs across the globe with the shingle out that says “SEO Specialist.” And you know what? Some of them really are. If you’re a business owner with a site on the Internet, unless this is your game, SEO specialists are likely better than you at optimizing your site. But how do you find someone who will make a difference for your business? Why You Need to Be Optimized First, let’s define Search Engine Optimization as all the on page things you can do for your website to increase its Page Rank (PR) on the major search engines, Google being the biggest kid on campus with upwards of 65% of all worldwide searches. Your efforts should be designed at getting you to page 1, and if possible, in return results 1-5 which tend to show up above the fold, or before the user has to scroll down. It is conservatively estimated that less than 5% of online searchers ever get beyond page 1 when finding a source. That means if you’re not coming up on page 1 for your keywords, you are a tree falling in the forest with no one around to hear it bud

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Local SEO for Small Businesses: What You Need and How to Get It — A SEO-News Exclusive Article

optimization

Google Webmaster Tools Search Queries Data is Now Live in Google Analytics

After a four-month testing phase, Google’s latest Search Engine Optimization reports in Google Analytics are now available to the public. Valuable information for webmasters and SEOs alike, the reports are based on search queries data from Webmaster Tools and make Google Analytics all the more useful. The reports can be found in the Traffic Sources section of Google Analytics and include:

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Google Webmaster Tools Search Queries Data is Now Live in Google Analytics

optimization

Google Updates Search Engine Optimization Starter Guide

On Tuesday, Google released a new version of its Search Engine Optimization Starter Guide. The document is designed to give webmasters, website owners and online marketing professional who are just beginning to learn about search engine optimization tips and tricks for increasing the visibility of their site. While the guide admits that it “won’t tell you any secrets that’ll automatically rank your site first for queries in Google,” it does offer many best practices that are valuable to SEO neophytes.

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Google Updates Search Engine Optimization Starter Guide

optimization

uBid.com Holdings, Incorporates SEO Site Redesign

uBid.com Holdings, Inc., has released the first phase of a three-phase site redesign strategy, in connection with opportunities in organic search by adopting Search Engine Optimization (SEO) best practices.

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uBid.com Holdings, Incorporates SEO Site Redesign

optimization

SEO Firm, Engaged by Rackspace

Rackspace Managed Hosting, has entered into an agreement with Search Engine Optimization Inc., providing a mutually advantageous relationship in which clients on both sides can benefit from search engine placement opportunities and local server hosting priorities.

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SEO Firm, Engaged by Rackspace

optimization

Google, with Fox, SEMDirector, Present at iHollywood Search Event

SEMDirector, Inc., search marketing automation developer, presented at the iHollywood Search and Media 2007, heading a panel on search engine media and marketing, at the historic Roosevelt Hotel, in Hollywood, California.

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Google, with Fox, SEMDirector, Present at iHollywood Search Event

optimization

KeywordDiscovery Features eBay and News Search Terms

A new KeywordDiscovery product, featuring new and unique keyword research options, has been created by Search Engine Optimization toolkit developer, Trellian. The new KeywordDiscovery was officially launched at the Search Engine Strategies conference in San Jose.

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KeywordDiscovery Features eBay and News Search Terms

optimization

Google, Apple, Dell, Join Khronos Media Group

Over one hundred existing Khronos Group Members, including Google, Apple, Dell, DAZ3D, Gremedy, Codeplay, Acrodea,and S3 Graphics, have joined to define open standards for the authoring and acceleration of dynamic media on platforms ranging from embedded systems, such as mobile phones, to high-performance desktop and workstation systems.

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Google, Apple, Dell, Join Khronos Media Group