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3 Ways to Proactively Monitor Your Online Reputation

There is not much in contemporary business that trades on more equity than your business reputation. Stock prices fluctuate because of it, and the media boiling point is reached at disconcerting speed for either good and bad praise or hostility about businesses globally. The first step to managing your online business reputation is to be able to monitor what is being said about you, by whom, and how often. If it’s all great, it’s all good friends. Business worldwide both large and small duel daily using the double-edged, sword of Internet power. You need to know about the poison comments too, and of course, if nothing is being said about your business online, well, that is a problem all in itself. Good or Evil?

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3 Ways to Proactively Monitor Your Online Reputation

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The Fastest Way to Lose Your LinkedIn Connections

As a social media marketing professional, I’m an avid participant in LinkedIn groups and moderate copywriting and social media marketing groups. But there is one word missing from these groups lately: “help.” I left LinkedIn groups because of the annoying sales pitches that flooded the discussion groups. I understand how competitive it is right now. However, business professionals are tackling LinkedIn the wrong way. Would you go up to Mr. Joe Smith on the street and say, “Hi, Mr

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The Fastest Way to Lose Your LinkedIn Connections

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European Antitrust Investigators Looking at Google Advertising Practices

European Union antitrust investigators are querying Google advertisers to find out if the search engine was using undue influence to keep advertisers or force them to spend more money for ads on their site. The New York Times reports that an investigation was opened by the European Commission last November after the organization received complaints from Internet companies in France, England and Germany.

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European Antitrust Investigators Looking at Google Advertising Practices

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SEMPO Market Survey, Predicts Double Search Engine Growth

The annual industry suvey conducted by the Search Engine Marketing Professional Organization (SEMPO), collected data on the business potential of targeted video and mobile search advertising.

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SEMPO Market Survey, Predicts Double Search Engine Growth

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Yahoo! Search Click-Through Rates, Released in Study

Yahoo!’s click-through rates for sponsored search ads have indicated a positive showing, per a study, based on the online behavior of comScore’s U.S. sample of 1 million Internet users.

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Yahoo! Search Click-Through Rates, Released in Study