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The Whole Package Approach: On-Page and Off-Page Optimization – A SPN Exclusive Article

Not too long ago, a visitor to my blog posted the question: “What’s more effective, off-page or on-page optimization?” He had just finished optimizing his webpage using SEOPressor, and was understandably annoyed that the expected increase in traffic had failed to appear. Unfortunately, the most definitive answer I have to his question is – it depends. If you want to increase your site traffic by ranking well for lots of less competitive, long-tailed keywords, then on-page optimization is your best bet. If you are choosing to improve your ranking in the Google search results for shorter, more competitive keywords, then you should optimize off-page. If you simply want a healthy and profitable website, then you need to engage in both kinds of optimization. Google Ranks Pages Based on Content, not Sales Pitches. Google uses a mathematical formula to rank your webpage based on its relevance to a particular user. That formula uses information found both off your page and on it, which explains why both on-page and off-page optimization are important. The off-page information that Google looks for is the number of people or reputable sites that have found your web page useful and have linked back to it

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The Whole Package Approach: On-Page and Off-Page Optimization – A SPN Exclusive Article

package

The Whole Package Approach: On-Page and Off-Page Optimization – A SPN Exclusive Article

Not too long ago, a visitor to my blog posted the question: “What’s more effective, off-page or on-page optimization?” He had just finished optimizing his webpage using SEOPressor, and was understandably annoyed that the expected increase in traffic had failed to appear. Unfortunately, the most definitive answer I have to his question is – it depends. If you want to increase your site traffic by ranking well for lots of less competitive, long-tailed keywords, then on-page optimization is your best bet. If you are choosing to improve your ranking in the Google search results for shorter, more competitive keywords, then you should optimize off-page. If you simply want a healthy and profitable website, then you need to engage in both kinds of optimization. Google Ranks Pages Based on Content, not Sales Pitches. Google uses a mathematical formula to rank your webpage based on its relevance to a particular user. That formula uses information found both off your page and on it, which explains why both on-page and off-page optimization are important. The off-page information that Google looks for is the number of people or reputable sites that have found your web page useful and have linked back to it

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The Whole Package Approach: On-Page and Off-Page Optimization – A SPN Exclusive Article

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Facebook Tips and Tricks

If you are trying to grow your business, Facebook is a great way to do so quickly. Here are ten Facebook tips and tricks to help you get started. Facebook Tip #1: Fill out all of your personal information, such as your profile picture and your favorite books and movies. It’s important to update your Facebook profile so that people can find you if they are searching for someone with a similar interest as you. People can also get to know you as a person. When you write your biography, make sure you use your personal “story”. Include things that your customer would care about. Don’t go into too much detail unless it is important to the story. You aren’t writing your story just to share your own life dramas.

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Facebook Tips and Tricks