partnership

Thomson Local boosts local business with Bing ads

Travel directories company Thomson Local is now offering clients greater exposure and access to a range of location-based services thanks to a new three-year partnership with Microsoft, which sees Thomson becoming the first UK reseller of Microsoft AdCenter through Bing. The directory services provider said its deal with Microsoft “will enable Thomson Local to provide businesses with enhanced geo-targeting capabilities, to match their adverts to location specific queries by Bing users.” Similar to Google AdWords , Microsoft adCenter sells PPC ads directly to advertisers, basing the prominence of the ads on how much the advertiser is willing to pay combined with its CTR (click-through rate). One distinct advantage of adCenter is that it allows advertisers to target users based on demographics - including age, gender, lifestyle and income - and ads can be chosen to run on specific days or times. Brand Republic reports that Thomson’s new deal with Microsoft is just the latest chapter in their partnership, but the first time the company will be able to offer its clients the services of Microsoft’s rising ‘decision engine’ .

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Thomson Local boosts local business with Bing ads

partnership

Yahoo! and Nokia strike mobile web deal

Yahoo! and Nokia have announced a mobile web deal that will see the internet giant powering Nokia’s mail and chat services, while Nokia in turn provides Yahoo!’s maps and navigation services. By combining their respective strengths, the companies may be hoping to take on Google’s Android mobile operating system. The Register reports that the partnership will see Ovi by Nokia being ‘powered by Yahoo!’, due to the latter’s experience at operating email and messenger services that Nokia is still new to. Similarly, Nokia’s acquisition of the world’s largest mapping data provider Navteq in 2007 will provide a boost to an area in which Yahoo! was previously lacking, compared to competitors such as Google . Speaking at a press conference to announce the partnership, Yahoo! CEO Carol Bartz revealed: “Many of you know we haven’t been focused a lot on our maps platform. This changes that.

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Yahoo! and Nokia strike mobile web deal

partnership

The Filter signs personalised search deal with Dailymotion

Video sharing site Dailymotion has struck a deal with ‘online discovery experience’ The Filter to increase its levels of video consumption, user engagement and dwell time. TechCrunch reports that this partnership will see The Filter deliver personalised recommendation services to all 66 million monthly users of Dailymotion, according to comScore statistics

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The Filter signs personalised search deal with Dailymotion

partnership

Yahoo! deal with Twitter offers more than social search

Yahoo! has partnered with Twitter to integrate the popular microblogging service across the board into various aspects of its product range. This partnership takes a different direction to Google’s deal with Twitter and Microsoft’s incorporation of BingTweets , which saw both companies including real-time tweets in their search results last year

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Yahoo! deal with Twitter offers more than social search

partnership

Affiliate Window bought by partnership that owns Zanox

Digital Window Ltd (the holding company for Affiliate Window, one of the UK’s leading affiliate networks) today announced that European media companies Axel Springer and PubliGroupe have bought a 50.1% stake in its business. Interestingly, these two companies already own Zanox, another affiliate network which has extensive reach into European markets.

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Affiliate Window bought by partnership that owns Zanox