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Be the First at the Party: Competitive Advantage – A SPN Exclusive Article

There are a lot of ways to make your small business competitive and gain an advantage over the other guys fighting for your customers. One of the greatest approaches is, when you have an innovation or strategy to offer consumers, be sure you arrive first. You’ll obtain a competitive advantage that will be tough to beat unless your service is God-awful. The Back Applicator As a young dude in my twenties, I’d been going to the beaches in Maryland each year looking for productive things to do, like party and pick up chicks (that is girls or women for the sophisticated yet unwashed masses).

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Be the First at the Party: Competitive Advantage – A SPN Exclusive Article

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Facebook introduces private Page messaging

Facebook is making it easier for brands and consumers to communicate with one another in private. The titan of the social network recently began rolling out a mechanism that will allow brands to communicate privately with consumers via their Facebook Pages. However, unlike with Twitter, where either party can initiate a direct message, Facebook will require the individual initiate the conversation. Using a “Message” button on a brand’s Page, consumers will be able to privately message companies – much like they currently do with their “friends”. Once that is done, though, the conversation is open to both parties. The feature will also allow brands to privately respond to comments or posts on their Pages. Social media has long been marketed as a tool for one-on-one engagement with customers, but has to date primarily been used as a one-to-many platform. Private Page messaging opens up the possibility for more effective one-on-one communication and a greater level of customer service on Facebook

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Facebook introduces private Page messaging

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Leveraging the Social in Social Media

So, social media marketing is about the conversation, not the pitch. People are starting to get that. This is a good step, but what does it mean in practical terms? Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers? The Key Thing: Customer Investment Just about everyone’s familiar with the smart and trendy Mac commercials. They’ve been seen, redone, spun off and parodied just about to death, and will stand as icons of excellent advertising

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Leveraging the Social in Social Media