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Why Both Weight Loss and Google Rankings are Limited Goals

My husband and I were talking the other night about one of his pet peeves: When people start exercising and eating healthier, they usually measure their success by how much weight they’ve lost (or not) as shown to them by their trusty scale. It annoys him because, while losing weight is one sign that you’re doing things right, after a certain point, it can only tell you so much. It reminded me of my own pet peeve: how people usually measure the success of their SEO work by checking how well their site ranks in the search engines. Yet, similar to weight loss being a poor main goal for your health and fitness regime, where your pages rank for specific keyword phrases is also a poor main goal. Healthier Body – Healthier Website Your principal goal when eating in moderation and exercising regularly should be to become healthier overall, and ultimately to live a longer and more satisfying life.

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Why Both Weight Loss and Google Rankings are Limited Goals

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5 Myths About Creating Video Content

Video is arguably the most powerful way to send your message across to an audience, yet it is surprising that such a small percentage of people use it both for their web content and marketing materials. This is perhaps due to a number of misconceptions that people have when it comes to creating video content, which are clarified below: 1. You Need To Spend A Lot: You may have seen or at least heard about companies that will produce your video for you, but charge an absolute fortune to do it (well, what the average person would consider a fortune). It’s not a necessity to get it professionally done – just take a look at the majority of videos on YouTube. Use your friend’s camera, or just record straight into the computer with a webcam. 2. It Needs To Be High Quality: The content of your video is what matters most – as long as this is helpful to somebody then there’s no reason it should look like it cost a million dollars. Don’t worry so much about your poor acting ability (or your friend’s poor acting ability), or whether the picture is too grainy – as long as the sound is okay then just about everything else is pretty trivial

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5 Myths About Creating Video Content

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Get Connected to the Digital World at ad:tech London 2011

If you are a digital marketing or advertising executive in Europe, you owe it to yourself to attend ad:tech London 2011 on September 21-22 at the National Hall in Olympia. Not only will you have a chance to network with other bright minds in the field and share new concepts and ideas, but you’ll have a unique chance to hear from some of the leading names in the industry. ad:tech London 2011 is your chance to learn about the future of the digital world from the people who are shaping its direction.

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Get Connected to the Digital World at ad:tech London 2011

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Submit Express Adds Blekko to Its Link Popularity Checking Tool

Submit Express offers a wide range of free tools to webmasters, website owners and other people who want to improve the scope and outreach of their websites. One of the most powerful free tools offered by Submit Express is its Link Popularity Check Tool, which lets users get detailed information about their site’s position and influence with various search engines. One click lets users see exactly how many back-links various sites have with the popular search engines.

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Submit Express Adds Blekko to Its Link Popularity Checking Tool

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SEO Lessons from Local Businesses

More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share. In this article, I am going to detail some of the stories I’ve heard, which frequently tells more about some of the people in our industry, than it does about the effectiveness of search engine marketing. PROBLEM #1 – “I rank number one in Google, and yet, I have never earned a dime from my website…” When I first heard this story, I was very surprised… After all, if your SEO company did good keyword research, there is no reason why you should not be getting traffic and a few sales from a top ranking in Google

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SEO Lessons from Local Businesses

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