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Social Networks and Privacy: Learning From Facebook’s Mistakes

Observers of Internet trends often pronounce that privacy is a fiction and that it is futile to try to reclaim it. Whether that perspective is correct or not does not matter when faced with a Complaint issued by the Federal Trade Commission (FTC). The Facebook Complaint and Consent Order recently issued by the FTC provides valuable lessons for how to stay out of the FTC’s crosshairs. Internet attorneys, businesses, consultants and advisors should study what the FTC views as deceptive in order to make necessary adjustments to business plans and operations. In the U.S., there is no federal law that requires a website to have a privacy policy. However, California requires any website that collects personally identifiable information from California residents to have a privacy policy

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Social Networks and Privacy: Learning From Facebook’s Mistakes

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Facebook’s photo fail

It appears that not even the man who created Facebook is immune to the social network’s increasingly infamous security issues. Instructions on how to circumvent Facebook’s privacy settings have been floating around cyberspace for a couple of weeks. However, the security glitch has now come to wider attention as images from Facebook head honcho Mark Zuckerberg’s private photo albums were released to the world. Users discovered after reporting a public profile picture as containing inappropriate content they were offered the chance to report additional photographs by the same user. Facebook then presented them with a thumbnail gallery of private images that otherwise would have been invisible to the person making the complaint. Those pictures could easily be enlarged by making a simple change in the browser address bar and downloaded. By using this method, anonymous intruders were able to access private photos of Zuckerberg, his girlfriend Priscilla Chan and their puppy, Beast. Fourteen candid images were published on the image site Imgur under the headline: “It’s time to fix those security flaws Facebook.” Facebook has now issued a fix for the loophole. In a statement, the social network said: “Earlier today, we discovered a bug in one of our reporting flows that allows people to report multiple instances of inappropriate content simultaneously.

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Facebook’s photo fail

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What’s a QR Code?

Never heard of a QR Code? Or maybe you have but you don’t really know how to use them. For retailers and consumers alike they can provide genuine benefits. First off, what is a QR code? QR is short for Quick Response and it’s a matrix barcode which has been widely used in Japan for many years. They started originally in the car industry. The code is shown as a collection of black modules arranged in a square pattern on a white background

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What’s a QR Code?

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Just How Far Does the CDA Go in Protecting Blog Site Operators from Defamatory Posts?

Section 230 of the Communications Decency Act (CDA) shields operators of “interactive computer services” from liability for defamatory posts by visitors. The big question is how far does this protection go – what are its limits? A recent ruling by a divided New York Court of Appeals provides insight into the answer. If you operate a blog site, take heed. Section 230 And Blog Site Liability For Defamatory Posts Defamation is an intentional false communication, made either orally or in writing, published to a third party, which injures another person or company’s good name or reputation.

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Just How Far Does the CDA Go in Protecting Blog Site Operators from Defamatory Posts?

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Email Delivery & IP Reputation

Deliverability all starts with reputation! And we’re talking, specifically, about the reputation of your IP address. This is the IP address from which your emails are being sent. This is not necessarily the IP address of your domain/website. Reputation is kind of like your credit score! There are a number of factors that go into making up the score such as spam complaints, unknown email addresses, etc. Each has a different “weight” so to speak – just like the factors on your credit report. Likewise, it takes some time to build a good reputation just as it takes some time to build up your credit.

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Email Delivery & IP Reputation

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The Meta Description Tag

The keywords and phrases you use in your Meta description tag may not affect your page’s ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns. What Is the Meta Description Tag? It’s a snippet of HTML code that belongs inside the section of a web page. It is usually placed after the Title tag and before the Meta keywords tag (if you use one), although the order is not important. The proper syntax for this HTML tag is: If you’re using a content management system (CMS), look for a field to fill out that’s called Meta Description, or possibly just “Description.” Many years ago, the information contained in a Meta description could slightly help a page rank highly for the words that were contained within it. Today, neither Google, Bing, nor Yahoo! use it as a ranking signal. In other words, whether you use your important keyword phrases in your Meta description tag or not, the position of your page in the search engine results will not be affected

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The Meta Description Tag

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Why Quora Is the Answer to Your Business Branding Questions – A SPN Exclusive Article

Being a part of a marketing department in today’s world is somewhat exhausting. All day I am stumbling, digging, tweeting, liking, and connecting. For some, this may sound like a foreign language, but for an employee in the marketing field this sounds like work, work and more work. Social media is a great and cost effective way to start growing your company brand, so I love the idea; however, there comes a point when enough is enough. I have always felt that pretty soon consumers are going to fall behind, and it will then become harder and harder to introduce any new social networking site. In other words, if another networking platform is going to try and weasel its way into the hearts of bloggers and marketers, it would have to be pretty amazing. Although I have held this opinion for a while, I have finally found a new site that I think is absolutely worth explaining to the tweeters and stumblers out there – Quora ( http://www.quora.com/ ). Believe it or not, this site is not all that new; it was created in 2009 by the former CTO of Facebook, Adam D’Angelo

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Why Quora Is the Answer to Your Business Branding Questions – A SPN Exclusive Article

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Four Tactics to Use Reverse SEO to Mitigate a Corporate Crisis

Reverse SEO can help mitigate a corporate crisis, especially when the crisis is being played out in social media networks and on blogs. Many times, a story grows online instead of in the mainstream media, which can cause major problems with a company’s search engine rankings. Whenever someone searches for the company name, the story will be the first several listings to appear on the first page, not the company’s home page. But with proper tactics, this story can eventually be pushed down off the first page.

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Four Tactics to Use Reverse SEO to Mitigate a Corporate Crisis

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Five Steps to an Effective Social CRM Strategy

Before you embark on the five steps, make sure you understand the customers you’ll be working with and the social media ecosystem you’ll be working in. Other important considerations are time and resources. How much staff time can you spare for social CRM (SCRM)? And what budget will you have for sentiment monitoring and listening tools? Step 1: Find Your Customers You need to learn how your customers relate to social media. Many people connect to the major social media sites which have broad appeal and large user communities. Facebook, for example, has 750 million users. In 2011, the site’s fastest growing age segment was 55+. A second class of sites attracts people based on their interests.

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Five Steps to an Effective Social CRM Strategy

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12 Things You Should Know About Hiring Someone From Elance

If you’re unfamiliar with Elance , it’s probably best described as what I like to call the eBay of freelancing. It is a great place to outsource any number of tasks – one that offers increased security with features like Escrow payments, fairness for providers with a $50 minimum project amount and the opportunity for each party to leave feedback after a project’s completion. Personally, I wouldn’t look for freelancers anywhere else – despite there being a myriad of options including Fiverr, Craigslist or forums such as Digital Point or Warrior Forum. Coming from a developed country I morally object to getting someone to perform any professional task for $5 (it’s called exploitation) – that and with all these options you never really know what you’ll get, or in worse case scenarios if you’ll get anything at all. Though from what I’ve read some people can also have trouble getting the right results from providers at Elance – which is why I’ve put together this list of best practices. 1. Title Your Project Effectively Your title is what appears in the search results when freelancers are browsing for jobs. For that reason it’s best you make it as detailed as possible

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12 Things You Should Know About Hiring Someone From Elance

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