phone

SEO Lessons from Local Businesses

September 30, 2010 by publisher · Leave a Comment

More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share. In this article, I am going to detail some of the stories I’ve heard, which frequently tells more about some of the people in our industry, than it does about the effectiveness of search engine marketing. PROBLEM #1 – “I rank number one in Google, and yet, I have never earned a dime from my website…” When I first heard this story, I was very surprised… After all, if your SEO company did good keyword research, there is no reason why you should not be getting traffic and a few sales from a top ranking in Google.