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Facebook introduces private Page messaging

Facebook is making it easier for brands and consumers to communicate with one another in private. The titan of the social network recently began rolling out a mechanism that will allow brands to communicate privately with consumers via their Facebook Pages. However, unlike with Twitter, where either party can initiate a direct message, Facebook will require the individual initiate the conversation. Using a “Message” button on a brand’s Page, consumers will be able to privately message companies – much like they currently do with their “friends”. Once that is done, though, the conversation is open to both parties. The feature will also allow brands to privately respond to comments or posts on their Pages. Social media has long been marketed as a tool for one-on-one engagement with customers, but has to date primarily been used as a one-to-many platform. Private Page messaging opens up the possibility for more effective one-on-one communication and a greater level of customer service on Facebook

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Facebook introduces private Page messaging

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10 Things to Look for in a Web Host

A web hosting service allows you to make your website accessible to the world wide web. You generally upload your site files via FTP (File Transfer Protocol) to your host and they go “live” and become a part of the internet. There are free web hosting services for personal sites but if you have a business site, you will want to pay for a better hosting service. There are countless hosting services on the web but there are things you need to look for when shopping for a good host. Below are ten things you might want to check before choosing your host. 1. Support System – One of the most important things to look for in a host is a good customer support system. When you are having problems you don’t want to wait days for answers

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10 Things to Look for in a Web Host

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Will Google+ Become The Ultimate Web Marketing Tool?

Recently, Google+ further opened up its platform to now accept “Brand” or “Company” based accounts or profiles. This means that business and site owners can now promote and brand their companies within Google+. This might seem like a small change, but one only has to look at the tremendous success of Facebook’s Fan pages, to see why this move is very important for companies and site owners. While Google Plus doesn’t have anywhere near the numbers Facebook has, it does hold one major trump card in its hand, that being the Google brand itself. Not only does Google bring its well respected reputation to the table, but you can’t dismiss all those countless free programs and services which Google now offers to an ever admiring audience. Associating your own business or company with a brand like Google does score you some brownie points, not to mention the whole issue of trust. On the web, building instant trust with your potential customers is vital for your overall success and building a large community via Google+ will definitely help in this regard. Besides its stellar reputation, Google brings much more to the table than Facebook, especially when it comes to marketing on the Internet. As you have probably already noticed, Google does run a little search engine that controls much of the world’s lucrative search traffic.

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Will Google+ Become The Ultimate Web Marketing Tool?

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It’s an inside job for Google maps

Google has announced the final frontier for Google maps – mapping the indoors. Not satisfied with surveying and mapping almost every inch of outdoor space on earth, the search seraph has turned its attentions to the indoor nooks and crannies of airport, shopping malls and other indoor public spaces. Google Maps 6.0 for Android enables users to find their way around with their handsets. Users can explore the entire building floor plan or locate points of interest such as specific shops, public toilets and ATMs. “When you’re inside an airport, shopping mall or retail store, a common way to figure out where you are is to look for a freestanding map directory or ask an employee for help,” vice president of engineering for Google Earth and Maps Brian McClendon explained . “Starting today, with the release of Google Maps 6.0 for Android, that directory is brought to the palm of your hands, helping you determine where you are, what floor you’re on, and where to go indoors.” Using the familiar Google Maps ‘blue dot’ icon, the new app can find a user’s location within several metres and also indicate which floor of a building they are on – a useful tool for those of us who are prone getting lost

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It’s an inside job for Google maps

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Groupon share price sinks

There are signs of trouble in the land of daily deals as Groupon shares continue to sink following its IPO filing on 4 November. Shares fell another 9 per cent yesterday – despite the fact Nasdaq was up more than 3 per cent. Initially, the coupon-clipping heavyweights beat analyst expectations after shares went to market at $20 (

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Google launches ‘dynamic’ ads to match searches

Operating one of the largest platforms for advertising anywhere, Google has revamped its offerings yet again in an effort to benefit user experience and, potentially, sales generated by its pay-per-click (PPC) ads. Writing for the AdWords blog , Director of Product Management Baris Gultekin addressed the business benefits of the new offering by saying: “Dynamic Search Ads complement your existing keyword-targeted ads to help you sell more with less effort.” However, those with AdWords experience will know some degree of automation has been present in the platform for many years. And as the product’s still in limited beta , the full scope of benefits and drawbacks of the new form may have yet to be seen. The key of Google’s new initiative would see the search seraph keeping tabs on a business’s inventory, then automatically generating a PPC ad once a user enters a relevant query. Google algorithms would set to work and present a headline based on the search term as well as the ad copy that usually follows. “When users see ads and landing pages that deliver exactly what they’re searching for, they’re more likely to click and convert,” Gultekin said. “So it’s not surprising that we’ve seen solid performance in limited testing so far. But, as the process will be automated, PPC professionals would be remiss to count out the potential of misleading or incorrect advertisements being displayed, or the chance the new system could spew out gobbledygook on any given query.

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Google launches ‘dynamic’ ads to match searches

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The Low-Down on Local Places Listings

Though the World-wide-web is often praised as the foundation for globalization, and links us across countries and continents, new developments have shown the relevance of emphasizing the local places listings and other local aspects of internet marketing. How to SEO is Over. Local Places Listings are in. Facebook Check-in, the rise of Foursquare and Yelp, and the popularity of Google Places listings and Google Maps establish this point. There are several main aspects to your local business listings: local directories and your business address; the content of your local listing and customer reviews. Let us look at each of these in greater detail.

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The Low-Down on Local Places Listings