pricewaterhouse
US online ad spend reaches record high for first quarter
May 14, 2010 by admin · Leave a Comment
The online advertising market experienced record growth in the first quarter of 2010, according to the latest figures from research bodies IAB, PwC and comScore. Online advertising spend in the US increased by 7.5 per cent over the first quarter to reach $5.9 billion (
pricewaterhouse
Online advertising overtakes TV spend in the UK
September 30, 2009 by admin · Leave a Comment
The Guardian reports that television advertising has been the UK’s leading advertising medium for almost 50 years - but with people in the UK now spending more time online than watching TV , it has taken the internet market less than a decade to overtake television as the leading advertising sector. Internet advertising now accounts for 23.5 per cent of all UK advertising spend, compared to 21.9 per cent for TV commercials.
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Online advertising overtakes TV spend in the UK
