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Optimizing Your Business Facebook Page for Maximum Hits and Return Visits – A SPN Exclusive Article

With a user base of more than 750 million, Facebook is a viable social media marketing platform which cannot be ignored. Every business has potential customers on Facebook. So, to increase your brand presence, you need to optimize your business Facebook page and generate traffic for more business. To implement your Facebook business strategy effectively, you need to follow a few regulations. Using Targeted Keywords to Optimize Your Facebook Page Optimizing your page for keywords is the first step to raise your brand visibility. Use keywords which are sure to draw in customers who may not know the brand name but need your product

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Optimizing Your Business Facebook Page for Maximum Hits and Return Visits – A SPN Exclusive Article

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10 Ways to Be Successful with Affiliate Sales

Affiliate marketing is one of the fastest and most affordable ways to get started making money online. In essence, what you are doing is selling other companies’ products for a commission. You can make money without developing your own product or building your own sales site. All you do is promote the product and send the customers to the company’s site to make the purchase. Of course, I don’t want to make this sound too easy. It does take work, commitment, persistence and time like any other business.

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10 Ways to Be Successful with Affiliate Sales

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Adobe changes upset users

After announcing significant changes to pricing and subscription plans on Creative Suite (CS) products, Adobe users are fighting back and voicing their complaints. Earlier this month, Adobe quietly announced changes to its pricing model, introducing a new subscription component for Creative Suite products that will change the way the product is delivered for many users. Senior Vice President and General Manager David Wadhwani said in a blog post : “Our move to this membership model allows us to keep our customers up to date with the latest Adobe innovations in our tools and related services. “Creative Cloud will provide maximum flexibility, offer lower cost of entry, and add cutting-edge innovation on an on-going basis to keep our customers ahead of the changing technology and device landscape.” “There is a tremendous shift happening around content creation, distribution and monetization. The Adobe Creative Cloud initiative has the potential to transform creativity as designers and developers look to create the best experiences across devices and platforms, while integrating tablet devices and cloud-based services into their workflows.” Under the new model, Photoshop CS5 users will be able to upgrade to CS6 for a discounted fee – however, Adobe users working with Photoshop CS4 or lower will have to pay full price for the upgrade.

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Adobe changes upset users

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Happy birthday to the iPod

Ten years ago – on 23 October 2001 – Steve Jobs took the stage at Apple’s Cupertino headquarters and announced a new device that would change the way people purchase and listen to music all over the world – the iPod. Within two months of going on sale, Apple sold 125,000 iPods – even despite a $399 price tag – and the product was already on its way to becoming a classic. As a result of a decade of popularity, Apple has sold 320 million iPods around the world. The first iPod captivated users with its sleek design and 1,000-song capacity. Today, the iPod Classic can hold up to 40,000 songs. Over time the product evolved – spawning different designs and models like the Shuffle, Nano and Touch. What started as a bulky and sometimes temperamental music player morphed through each generation into a fully integrated colour device that could play music, movies and games

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Happy birthday to the iPod

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17 Ways to Make Sure Your Website is Working for You

Is your website bringing in at least five new inquiries per day? If not, you need to look at its functionality. Your website acts as a “storefront.” You should put as much thought and care into your website as you would to the display in your store’s window. Your website needs to attract customers and keep them coming back for more. The following should give you a place to start and a guideline of what a good website should have and what it should do: 1. Where Do Your Eyes Go First? You only have a few seconds to catch a visitor’s attention

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17 Ways to Make Sure Your Website is Working for You

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Facebook Tips and Tricks

If you are trying to grow your business, Facebook is a great way to do so quickly. Here are ten Facebook tips and tricks to help you get started. Facebook Tip #1: Fill out all of your personal information, such as your profile picture and your favorite books and movies. It’s important to update your Facebook profile so that people can find you if they are searching for someone with a similar interest as you. People can also get to know you as a person. When you write your biography, make sure you use your personal “story”. Include things that your customer would care about. Don’t go into too much detail unless it is important to the story. You aren’t writing your story just to share your own life dramas.

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Facebook Tips and Tricks

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SMEs Foolish to Ignore Web Data

SMEs are risking their online success by not analysing website data and optimising their sites accordingly. This is the warning issued by a panel of e-commerce experts at a recent round table held by hosting specialist UKFast. Liam Ahern, Online Business Specialist at online marketing firm I-COM, told the panel that the key to e-commerce is the ‘trackability’ of the data. He said: “There is a lot of data and part of optimising a site is gathering all of it and analysing it. We need to know why customers buy a product before we can make decisions on how to improve a website.” Nick Rhind, managing director of web development company CTI Digital, said: “Making a change to a website can make or lose millions. Companies need to prepare changes properly and ask what it is that they want to achieve, how they can do it and how easily they can revert back to the old style if it does not succeed. “Clients have asked us to build their site around a particular page but when we have looked at it, it is the worst converting page on the site. Businesses need to analyse their figures properly because tools such as Google Analytics may only tell half a story; the page may get a lot of views, so the business thinks that it is doing well, but in reality visitors to the page are dropping off within five seconds and it is one of the worst pages.

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SMEs Foolish to Ignore Web Data